Marcel Zondag

Photo of Marcel Zondag
Marcel Zondag
Director of the Food Industry Research and Education Center, Director of the Supply Chain Management Program and Associate Professor of Marketing
Office: 
(269) 387-5998
Fax: 
(269) 387-5710
Location: 
3128 Schneider Hall, Mail Stop 5430
Mailing address: 
Department of Marketing
Haworth College of Business
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
Education: 
  • Ph.D., University of Tennessee
  • MBA, University of Tennessee
  • J.D., Erasmus University Rotterdam
Teaching interests: 
  • Sales and marketing management for the food and consumer package goods industry
Research interests: 
  • Sales and marketing management for the food and consumer package goods industry
Bio: 

Dr. Marcel M. Zondag is an associate professor of marketing and the director of both the Supply Chain Management program and the Food Industry Research and Education Center at Western Michigan University. Zondag is also a visiting professor at the Institute for Marketing and Service Research at the University of Rostock, Germany. He earned a J.D. from Erasmus University, Rotterdam, the Netherlands, and MBA and Ph.D. degrees from the University of Tennessee.

Before entering academia, Zondag worked for 22 years in the aerospace and defense industry in different senior management positions in Europe, Asia and North America. His research focuses on demand and supply integration, omnichannel retail marketing, shopper loyalty, and supply chain management in the food value chain.

Zondag teaches graduate courses in food marketing, global business management and supply chain management. He is a regular presenter at academic and industry conferences and consults with different organizations on enhanced customer experience management, sales management and in-store execution, the so-called “last 100 yards of the food and consumer package goods supply chain.”