Greg Gerfen, instructor of marketing and 30-year veteran of the advertising industry, shares his perspective on the strategies and potential pitfalls of advertising during the Super Bowl, outlining trends to keep an eye on this year.

Drs. Heather Petcovic and Matt Reeves in May will receive an almost $150,000 Nation Science Foundation grant to better understand how students use three-dimensional spatial thinking skills to predict contamination movement unseen below the surface.

Registration has begun for the Ethics Between the Lines Spring 2021 Book Clubs.

During his time as a Fulbright Scholar at Western,  Dr. Patrick Emeka Okonji will also spend time in the low vision clinic at the Unified Clinics at WMU to explore ways to incorporate clinical education in low vision rehabilitation preparation.

At their next meeting, WMU trustees will select among them a chair and a vice chair to lead the board. They also are expected to confirm the appointments of three University officers to serve the board as secretary, treasurer and assistant secretary and assistant treasurer.

The free, virtual discussion will be from noon to 1 p.m. on Tuesday, Feb. 9.

The Master Certified Health Education Specialist accredited exam from the National Commission for Health Education Credentialing is one of the most highly regarded certification in the health education profession.

The Haworth College of Business is relaunching its MBA program, offering flexible delivery of courses, credit for relevant experience and skill sets that employers cite as most important for managers. The revised program will begin for students enrolling in fall 2021.

Western Michigan University's vision for the future of campus life is becoming a reality. The first group of students moved into the newly constructed Arcadia Flats apartments—a project that leads revitalization efforts in Hilltop Village, on the south end of campus.

The Richmond Center for Visual Arts is ready to welcome visitors back in person on Tuesday, Jan. 19, featuring the work of assistant professor Patrick D. Wilson. A number of enhanced safety measures are in place.

Drive-thru testing will be available by appointment at Sindecuse Health Center on Friday, Jan. 15, and Tuesday through Thursday, Jan. 19 to 21, from 8:15 a.m. to noon each day. Enrolled students, benefits-eligible employees and temporary employees may make their appointment using the health center's online patient portal.

Dr. Ricky Stull's research lays the groundwork for a potential solution to nicotine addiction. His work advances a strategy of using enzymes to degrade nicotine in the body, flushing it from the system without any adverse effects.

Two faculty members in the Haworth College of Business recently collaborated on Let Us Dream, an interdisciplinary international conference involving more than 50 speakers from over 15 universities and 50 community service organizations.

Western Michigan University's Haworth College of Business has once again been named a best business school, according to Princeton Review.

WMU's virtual events from Wednesday, Feb. 3 through late May are free and open to the public, although tailored to college students and recent college graduates. Hundreds of employers are looking to fill full- and part-time jobs as well as internships and co-op positions.

The beginning of a new year offers a chance to implement new wellness routines and refocus goals. From job prospects and fitness resources to opportunities to connect with campus organizations and programs and serve the community, spring semester is ripe with potential to get involved at WMU.

Western Michigan University and local partners continue their tradition of honoring slain civil rights icon Martin Luther King Jr. with a series of virtual events centering on this year's theme of "None of Us is Free Until All of Us Are Free."