Greg Gerfen, instructor of marketing and 30-year veteran of the advertising industry, shares his perspective on the strategies and potential pitfalls of advertising during the Super Bowl, outlining trends to keep an eye on this year.

Drs. Heather Petcovic and Matt Reeves in May will receive an almost $150,000 Nation Science Foundation grant to better understand how students use three-dimensional spatial thinking skills to predict contamination movement unseen below the surface.

Registration has begun for the Ethics Between the Lines Spring 2021 Book Clubs.

At their next meeting, WMU trustees will select among them a chair and a vice chair to lead the board. They also are expected to confirm the appointments of three University officers to serve the board as secretary, treasurer and assistant secretary and assistant treasurer.

The Master Certified Health Education Specialist accredited exam from the National Commission for Health Education Credentialing is one of the most highly regarded certification in the health education profession.

The Haworth College of Business is relaunching its MBA program, offering flexible delivery of courses, credit for relevant experience and skill sets that employers cite as most important for managers. The revised program will begin for students enrolling in fall 2021.

Western Michigan University's vision for the future of campus life is becoming a reality. The first group of students moved into the newly constructed Arcadia Flats apartments—a project that leads revitalization efforts in Hilltop Village, on the south end of campus.

The Richmond Center for Visual Arts is ready to welcome visitors back in person on Tuesday, Jan. 19, featuring the work of assistant professor Patrick D. Wilson. A number of enhanced safety measures are in place.

Drive-thru testing will be available by appointment at Sindecuse Health Center on Friday, Jan. 15, and Tuesday through Thursday, Jan. 19 to 21, from 8:15 a.m. to noon each day. Enrolled students, benefits-eligible employees and temporary employees may make their appointment using the health center's online patient portal.

Dr. Ricky Stull's research lays the groundwork for a potential solution to nicotine addiction. His work advances a strategy of using enzymes to degrade nicotine in the body, flushing it from the system without any adverse effects.

Vladislav Robinson wasn't born to fly, but it wasn't a heck of a long time after his birth that he did a lot of flying. At the age of 17 months, "Vlad" made his first flight, departing his birth country of Ukraine. His maiden aviation journey required four flights for the future Bronco to reach his adoptive parents in Port Orange, Fla, the placed he called home until 5th grade when he moved to Steeler Country: Pittsburgh Pa.  While this initial flight may have introduced him to higher atmospheric elevations, his true affinity for aviation was nurtured as he grew because his father was a pilot in the U. S. Air Force.

"Father Knows Best" was a highly popular sit-com on radio and television in the late 1940s and 1950s.  For Raymone "Ray" Hayman, it was "Mom" who knew best as the family's pathfinder. "My mother observed my intrigue with components and my ability to work very well with my hands," says Ray, who earned his degree in aviation management and operations in 2016. "She decided that my obtaining a trade would elicit an exceptional living in the future and she enrolled me into Davis Aerospace High School -- totally against my wishes."

Two faculty members in the Haworth College of Business recently collaborated on Let Us Dream, an interdisciplinary international conference involving more than 50 speakers from over 15 universities and 50 community service organizations.

Western Michigan University's Haworth College of Business has once again been named a best business school, according to Princeton Review.

WMU's virtual events from Wednesday, Feb. 3 through late May are free and open to the public, although tailored to college students and recent college graduates. Hundreds of employers are looking to fill full- and part-time jobs as well as internships and co-op positions.

The beginning of a new year offers a chance to implement new wellness routines and refocus goals. From job prospects and fitness resources to opportunities to connect with campus organizations and programs and serve the community, spring semester is ripe with potential to get involved at WMU.

Western Michigan University and local partners continue their tradition of honoring slain civil rights icon Martin Luther King Jr. with a series of virtual events centering on this year's theme of "None of Us is Free Until All of Us Are Free."

If you think the epitome of college life is shuttering in your dorm playing video games, you don't want Braden "Brady" Wilson as a "roomie."  A WMU College of Aviation junior, this "Brady" has bunched together a number of activities, all designed to maximize the enjoyment of this phase of his existence while navigating a course aimed at career success once the higher-education chapter of life ebbs into personal history.