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Bachelor of Business Administration in Digital Marketing

Digital Marketing

… Bachelor of Business Administration in Digital Marketing   The B.B.A. in … will build in-demand skills in areas like digital market research, analytics, digital advertising and campaign … job titles like digital marketing and analytics specialist, social media coordinator, SEO specialist, campaign …

https://wmich.edu/dme/dme-major

Bachelor of Business Administration in Business Analytics

Business Information Systems

… Bachelor of Business Administration in Business Analytics   Data drives … manage, analyze, visualize and interpret data from small datasets to large-scale business information. The program’s … Business Analytics further enhances your learning through research and consulting opportunities, allowing you to work …

https://wmich.edu/infosystems/academics/business-analytics

Bachelor of Business Administration in Food Marketing

Food Marketing

… Bachelor of Business Administration in Food Marketing   WMU Haworth's food … packaged goods (CPG) companies, suppliers, distributors and research firms mean you'll immediately be connected to the …

https://wmich.edu/foodmarketing/academics/major

Bachelor of Business Administration in Business Law

Finance and Commercial Law

… Bachelor of Business Administration in Business Law   Business and law are … program's interdisciplinary approach draws from multiple areas of law, helping you build the critical thinking skills … business development associates and court services specialists. Employers hiring WMU business law graduates include …

https://wmich.edu/finance/academics/law

Undergraduate Library Research Consultations

University Libraries

… Undergraduate Library Research Consultations Undergraduate Library Research Consultations (ULRC) offers friendly, one-on-one research support from trained undergraduate peers at Waldo Library. Whether you're …

https://wmich.edu/library/ulrc

Preparing for Human Subject Research

University Libraries

… Preparing for Human Subject Research Submitted by Angela Brcka on Forums and workshops … or are trying to get a better handle on managing this type of research, this workshop is for you!  Topics covered will …

https://wmich.edu/library/events/preparing-human-subject-research-2026-08-25

Bachelor of Business Administration in Human Resource Management

Management

… Bachelor of Business Administration in Human Resource Management   People are every organization's most valuable asset, and human resource management professionals make sure … graduates from WMU Haworth go on to careers as HR generalists and specialists across many different areas, including …

https://wmich.edu/management/academics/hrm

Bachelor of Business Administration in Personal Financial Planning

Finance and Commercial Law

… Bachelor of Business Administration in Personal Financial Planning   WMU … estate planning, retirement planning and employee benefits as well as interpersonal skills like active listening, clear communication and client trust.  By …

https://wmich.edu/finance/academics/personalfinancialplanning

Bachelor of Business Administration in Computer Information Systems

Business Information Systems

… Bachelor of Business Administration in Computer Information Systems   WMU … provides you with hands-on experience in high-demand areas including AI applications, machine learning, cloud … industry-relevant tools, AI-enabled technologies and realistic business scenarios before graduation. The degree’s …

https://wmich.edu/infosystems/academics/cis

Bachelor of Business Administration in Sales and Business Marketing

Marketing

… Bachelor of Business Administration in Sales and Business Marketing   WMU … it shows in the outcomes. The  Sales Education Foundation has recognized WMU's program as a top sales program in the … Learning, which emphasizes applying skills in realistic sales settings. Students also have the opportunity to …

https://wmich.edu/marketing/academics/sbm