two students face the camera and collectively create a "W" with their hands

All feedback must be submitted by Friday, May 11 at 2:30 p.m.

Western Michigan University is seeking a visionary leader to serve as vice president for marketing and strategic communication. The VPMSC will lead the Office of University Relations and provide vision and leadership for executing university-wide marketing and strategic communication, including public relations and brand strategy. The VPMSC reports to the president and is a member of the president's cabinet, which is the university's senior leadership team. The VPMSC will work collaboratively with all university entities to fully integrate and advance institutional marketing, branding and communication efforts, both internally and externally. The VPMSC will collaborate particularly closely with the leadership of other externally facing offices, including the Enrollment Management, Extended University Programs, Development and Alumni Relations, and Intercollegiate Athletics.

A primary goal for the VPMSC is to help Western Michigan University realize its strategic goals by advancing an enhanced image of the university regionally, nationally, and beyond, as a university of choice. The successful result of these efforts will contribute to: increasing the diversity, quality, and quantity of WMU’s undergraduate and graduate populations; strengthening its national rankings; raising the visibility of Western Michigan and the accomplishments of its students, faculty and staff; building alumni engagement and promoting employee engagement; and enhancing public awareness of the university as a vital resource locally, regionally, and nationally.

Download the position description

Candidates to visit campus

Three candidates for the position of vice president for marketing and strategic communication will visit the campus, meet with members of the campus community and make public presentations. The three finalists; the days of their scheduled visits; and the days, times and locations of their public presentations are:

  • Renea Morris, chief marketing officer, University Communications and Marketing, Ohio University; Sunday and Monday, May 6 and 7; public presentation set for 1 p.m. Monday in Room 1920 of Sangren Hall.
    Provide feedback on Morris.
  • Dr. Joseph A. Brennan, former vice president for communications and marketing, clinical professor of business and special assistant to the president, University at Albany-State University of New York; Tuesday and Wednesday, May 8 and 9; public presentation set for 1 p.m. Wednesday in Room 1910 of Sangren Hall.
    Provide feedback on Brennan.
  • Michael "Tony" Proudfoot, interim senior vice president for marketing and communications, University of Arizona; Thursday and Friday, May 10 and 11; public presentation set for 1 p.m. Friday in Room 1920 of Sangren Hall. Provide feedback on Proudfoot.

Watch the presentations

The successful candidate will fill a new vice-presidential position at WMU charged with leading the Office of University Relations and working collaboratively with all University entities to fully integrate and advance institutional marketing, branding and communication efforts, both internally and externally.

News

New vice president for marketing and strategic communication
May 24, 2018
This afternoon, we will issue a news release announcing Tony Proudfoot as our new vice president for marketing and strategic communication. He was offered and has accepted the position. His appointment is effective June 27.

WMU launches search for marketing, communication vice president
March 9, 2018
WMU is conducting a nationwide search for a newly created position—vice president for marketing and strategic communication.

Announcement of a VP of marketing and strategic communication
March 8, 2018
Today, I am pleased to announce a national search is underway for a vice president for marketing and strategic communication.