two students face the camera and collectively create a "W" with their handsWestern Michigan University (WMU) is seeking a visionary leader to serve as vice president for marketing and strategic communication (VPMSC). The VPMSC will lead the Office of University Relations and provide vision and leadership for executing university-wide marketing and strategic communication, including public relations and brand strategy. The VPMSC reports to the president and is a member of the president's cabinet, which is the university's senior leadership team. The VPMSC will work collaboratively with all university entities to fully integrate and advance institutional marketing, branding and communication efforts, both internally and externally. The VPMSC will collaborate particularly closely with the leadership of other externally facing offices, including the Enrollment Management, Extended University Programs, Development and Alumni Relations, and Intercollegiate Athletics.

A primary goal for the VPMSC is to help Western Michigan University realize its strategic goals by advancing an enhanced image of the university regionally, nationally, and beyond, as a university of choice. The successful result of these efforts will contribute to: increasing the diversity, quality, and quantity of WMU’s undergraduate and graduate populations; strengthening its national rankings; raising the visibility of Western Michigan and the accomplishments of its students, faculty and staff; building alumni engagement and promoting employee engagement; and enhancing public awareness of the university as a vital resource locally, regionally, and nationally.

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WMU launches search for marketing, communication vice president
March 9, 2018
WMU is conducting a nationwide search for a newly created position—vice president for marketing and strategic communication.

Announcement of a VP of marketing and strategic communication
March 8, 2018
Today, I am pleased to announce a national search is underway for a vice president for marketing and strategic communication.