Western’s New York Fashion Week Competition

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Recommendation can be from a current or former employer and/or any WMU faculty or staff member.

To be considered, applicants must have an overall GPA of 2.5 or above.

Login to your GoWMU account. Under “all links” on the left-hand side, click on “academic services'' which will open a drop-down menu. Then click on “my unofficial transcript.”

(1-2 paragraphs each) answering the following questions. Judges will evaluate responses based on clarity, content, relevance and language structure.

• How would this experience impact your professional goals?
• Why would you be an exceptional representative for Western?
• Applicants must be an officially recognized student at Western Michigan University.

In the subject line of your email, include: “WMU Fashion Week Application” and your first initial.last name.

Example: WMU Fashion Week Application A.Holcomb

Submit one document that includes all application requirements (not four separate documents).

Capture the dynamic and powerful essence of the Bronco through fashion illustrations and digital designs.

Create a series of three fashion illustrations or digital renderings embodying the energy, strength and movement of the Bronco. Incorporate elements such as flowing lines, powerful silhouettes and bold colors.

Develop a PowerPoint or digital slideshow that includes:

• Your design sketches or renderings.
• A narrative describing how each design reflects the bronco’s characteristics.
• Insight into how these designs symbolize the bronco spirit and its relevance to the student experience at Western Michigan University.

Submit the presentation as a single digital file (e.g., PDF or PowerPoint) containing both visual designs and the accompanying narrative.

Develop a marketing campaign to promote a student-designed t-shirt for football season that is centered around the Bronco mascot and captures the theme of "Bronco Spirit in Motion."

Create a marketing plan that builds excitement around a student-designed t-shirt for football season, tapping into school pride and Bronco athletic spirit.

• Brand story: Develop a compelling story that connects the t-shirt’s design to the energy and movement of the Bronco, positioning it as a must-have item for WMU football fans.
• Visual assets: Design promotional materials such as posters, social media graphics and a lookbook that feature the t-shirt in action. Use images of students, athletes or fans wearing the t-shirt at football games and campus events.
• Marketing strategy: Outline a strategy for launching the t-shirt campaign, including social media promotions, gameday pop-up shops, collaborations with student groups and a push for campus-wide engagement leading up to the football season.

Prepare a comprehensive marketing presentation or digital portfolio that includes:

• Visual assets such as mockups of posters, Instagram ads and event flyers.
• A detailed marketing campaign plan with proposed timelines, social media strategies and promotional events (e.g., game day giveaways, student-athlete involvement).
• An explanation of how the campaign promotes Bronco pride, engages the WMU community and drives t-shirt sales.

Submit all elements of the marketing campaign as a single digital file (e.g., PDF or presentation).

Design a product inspired by the Bronco’s spirit and characteristics. The product can be apparel, accessories or any fashion-related item.

Identify a gap in the market and design a product that embodies the strength, resilience and energy of the bronco. This could be a piece of clothing, footwear, an accessory or even a hybrid product that serves a unique function.

Provide detailed sketches or CAD renderings of the product. Highlight design elements like materials, colors and functional features inspired by the bronco.

Explain why this product is missing from the market and how your design fills that gap, incorporating the bronco theme into its utility and style.

Create a digital portfolio or video showcasing:

• Your sketches.
• The design rationale, market gap and how the product is inspired by the bronco.
• Photos or videos of any physical prototypes, if applicable.

Submit all materials in a single digital file (e.g., PDF or video presentation).