Bachelor of Arts in Social Psychology

Social psychology explores the relationship between individuals and the social world—how culture, peer influence, group dynamics and social norms shape the way we think and act. Through topics like deviance, inequality, religious belief and social stratification, you'll build real analytical skills for understanding human behavior at both the personal and societal level. These skills prepare you for careers in fields like marketing, counseling, education and public service, and lay a strong foundation for graduate study in sociology and the social sciences.

9 of 10

Broncos are employed quickly, working in their fields in jobs they like

—2024-25 Career Outcomes Report

98%

of Broncos had instructors who made them excited about learning

—2024-25 Career Outcomes Report

96%

of sociology graduates are working or continuing their education

—2023-24 Career Outcomes Report

Pursue a B.A in Social Psychology

WMU's sociology program gives you a strong foundation for understanding how people, groups, institutions and cultures shape everyday life, both in the U.S. and around the world. You'll build core skills in research, data collection, statistics and theory, learning to ask good questions and interpret evidence with confidence. A writing-intensive capstone brings it together, asking you to apply sociological theory and research methods to real, complex social issues. The program also connects coursework to real-world topics like gender, identity, religion, intercultural communication and inequality through hands-on data analysis and field-based research. Graduates go on to careers in social services, education, community advocacy, nonprofit work, research, public policy and more, or continue into graduate and professional study.

What you will learn

You'll learn to apply sociological concepts to real issues like inequality, identity, culture and social behavior, connecting individual experiences to larger social patterns and institutions. Along the way, you'll sharpen your ability to think critically about complex social issues and communicate your ideas clearly and professionally. These are skills that carry directly into research, advocacy, policy and community-facing work. 

student quote

The most important skill I developed while studying Social Psychology at WMU was that of the sociological imagination – the ability to discern, analyze, and perceive the social contexts in and around every aspect of individual human experience. This training builds empathy, communication skills, systemic thinking, and a healthy criticism of the hegemonic – aptitudes for which I have been consistently valued in my working life.
— Kelsey

Where you'll be after graduation

After graduation, you'll be well positioned to pursue graduate or professional study in sociology, law, criminology or other related fields, building on the research and analytical foundation you developed throughout the program.

Making the most of your learning experience

WMU's sociology program gives you hands-on practice with the tools professional sociologists use, from field-based research to data collection and software-driven analysis. You'll connect classroom insights to everyday social life by exploring applied areas like social psychology, gender, identity and intercultural communication. It all comes together in your senior capstone, where you'll take on the role of a researcher, applying theory and methods to produce an in-depth analysis of a complex social issue.

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What scholarships are available for a Social Psychology degree?

At WMU, funding your education is part of the plan. Institutional scholarships and grants recognize financial need, academic achievement and multicultural leadership, with merit awards renewable for up to three years. Our financial aid team can help you explore options—from first-year opportunities like the Empowering Futures scholarships and Medallion Scholarship Program to transfer-specific funding—so you can focus on your social psychology degree and becoming a Bronco.

Frequently asked questions

 A social psychology degree opens doors across a range of fields. In business, graduates find roles in market research, human resources and marketing. Others pursue social work, counseling, public service, public policy or law. The degree also serves as a strong foundation for graduate study in sociology, psychology, education or law school. 

Your coursework is built around doing, not just reading. From data collection and analysis to studying social identity, deviance and persuasion, you'll build research and critical thinking skills grounded in real issues, using current events and social frameworks at the local, national and international level. Elective options spanning communication, anthropology and religion let you follow your curiosity and shape a degree around the issues you care about most. 

Yes—WMU and the College of Arts and Sciences offer a range of scholarships, and social psychology majors also have access to program-specific awards, including the Stanley S. and Helena S. Robin Scholarship for students pursuing graduate study in sociology, and the Undergraduate Research and Creative Activities Grant for research and stipend funding. 

Admission follows WMU's general undergraduate admissions requirements—no additional program-specific requirements needed. Just apply to WMU and declare your interest in social psychology 

Both explore how people interact and influence one another, but from different angles. Social psychology, housed in WMU's Department of Sociology, focuses on why people think and behave the way they do within society, examining topics like identity, culture, inequality and social influence through a research and theory-driven lens. Communication studies takes a more applied, skills-based approach, spanning media, public relations and corporate communication.