Market Research and Strategy
Find data-backed opportunities without getting lost in the research. WMUx's Market Research team will work with you to develop and implement a custom research plan and strategy based on the insights you're looking for. Market Research can help you find opportunities to innovate or improve your course offerings. We can also save you time and energy by using our extensive knowledge of market trends and analysis strategies to get you the information you need to answer critical questions and make informed decisions. We combine your knowledge with our expertise to take your project to the next level at every stage.
Get Expert Help
We can develop a custom research plan for any stage of your project based on the insights you need. We implement the plan, collect the data and deliver easy to understand, action-oriented insights. Services include:
- Survey design
- Market trends analysis
- Interviews and focus groups
Who Can Benefit?
Our team is located on main campus and assists a broad range of groups including:
- Faculty, instructors, and graduate assistants
- Administration
- University staff
"The team had a good handle on the issues and patience with the changing nature of the survey project."
-Mike Nassar with the Kalamazoo Literacy Council
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