- WMU faculty, staff, and administration within academic affairs can use our services free of charge.
- Organizations outside WMU will pay a fee. The price depends on the service. Contact us to get a quote.
WMUx Market Research
Find data-backed opportunities without getting lost in the research. WMUx’s Market Research Team works with you to devise and implement a research strategy to push your innovative ideas forward.
Partnering Across Campus and Beyond
Partnering Across Campus and Beyond
Our team is located on main campus and assists a broad range of groups including:
WMU community:
- Faculty, instructors, and graduate assistants
- Academic services units
- Administration
Michigan community:
- Non-profits
- Private organizations
- Other educational institutions
Testimony
"The team had a good handle on the issues and patience with the changing nature of the survey project."
-Mike Nassar with the Kalamazoo Literacy Council
Why use WMUx for market research?
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Why use WMUx for market research services?
Discover Collaborate Customize
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Discover
Find opportunities to innovate or improve your offerings.
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Collaborate
Save time guessing! Let us share our extensive knowledge of market trends and research strategies.
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Customize
Utilize mixed research methods to answer critical questions from every angle.
Get Expert Help
Get Expert Help
We can develop a custom research plan for any stage of your project based on the insights you need. We implement the plan, collect the data and deliver easy to understand, action-oriented insights. Services include:
- 30-minute working sessions
- Survey design
- Market trends analysis
- Interviews and focus groups
Frequently Asked Questions
Ready to get started?
Ready to get started?
We are excited to accelerate your market research! Get in touch with us about your research needs by filling out our contact form.