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WMUx Market Research

Find data-backed opportunities without getting lost in the research. WMUx’s Market Research Team works with you to devise and implement a research strategy to push your innovative ideas forward.

Partnering Across Campus and Beyond





Partnering Across Campus and Beyond

Our team is located on main campus and assists a broad range of groups including:

WMU community:
  • Faculty, instructors, and graduate assistants
  • Academic services units
  • Administration
Michigan community:
  • Non-profits
  • Private organizations
  • Other educational institutions


"The team had a good handle on the issues and patience with the changing nature of the survey project."   

-Mike Nassar with the Kalamazoo Literacy Council

Why use WMUx for market research?

  • Why use WMUx for market research services?

Discover Collaborate Customize

  • Discover

    Find opportunities to innovate or improve your offerings.

  • Collaborate

    Save time guessing! Let us share our extensive knowledge of market trends and research strategies.

  • Customize

    Utilize mixed research methods to answer critical questions from every angle.

Get Expert Help

Get Expert Help 

We can develop a custom research plan for any stage of your project based on the insights you need. We implement the plan, collect the data and deliver easy to understand, action-oriented insights. Services include:

  • 30-minute working sessions
  • Survey design
  • Market trends analysis
  • Interviews and focus groups

Frequently Asked Questions

Ready to get started?

Ready to get started?

We are excited to accelerate your market research!​​ Get in touch with us about your research needs by filling out our contact form.