Man standing at a board looking at research data.

WMUx Market Research

Find data-backed opportunities without getting lost in the research. WMUx’s Market Research Team works with you to devise and implement a research strategy to push your innovative ideas forward.

Market Research and Strategy

Find data-backed opportunities without getting lost in the research. WMUx's Market Research team will work with you to develop and implement a custom research plan and strategy based on the insights you're looking for. Market Research can help you find opportunities to innovate or improve your course offerings. We can also save you time and energy by using our extensive knowledge of market trends and analysis strategies to get you the information you need to answer critical questions and make informed decisions. We combine your knowledge with our expertise to take your project to the next level at every stage.

Get Expert Help

Get Expert Help 

We can develop a custom research plan for any stage of your project based on the insights you need. We implement the plan, collect the data and deliver easy to understand, action-oriented insights. Services include:

  • 30-minute working sessions
  • Survey design
  • Market trends analysis
  • Interviews and focus groups
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Partnering Across Campus and Beyond

Who can benefit from our services?

Our team is located on main campus and assists a broad range of groups including:

WMU community:
  • Faculty, instructors, and graduate assistants
  • Academic services units
  • Administration
Michigan community:
  • Non-profits
  • Private organizations
  • Other educational institutions


"The team had a good handle on the issues and patience with the changing nature of the survey project."   


-Mike Nassar with the Kalamazoo Literacy Council

Discover Collaborate Customize

  • Discover

    Find opportunities to innovate or improve your offerings.

  • Collaborate

    Save time guessing! Let us share our extensive knowledge of market trends and research strategies.

  • Scientist in front of data for customize.


    Utilize mixed research methods to answer critical questions from every angle.

Frequently Asked Questions

Ready to get started?

Ready to get started?

We are excited to accelerate your market research!​​ Get in touch with us about your research needs by filling out our contact form.