Strategic Planning

Mission and Vision (draft) 

The Diether H. Haenicke Institute for Global Education creates and sustains an environment which facilitates the global engagement of the WMU community.

Our vision is to be a worldwide leader in developing opportunities for global learning, discovery, and engagement.

Goal 1

Recruit, develop, and retain a student body that is both globally diverse and globally engaged.

Goal 2

Be a leader in global engagement by facilitating opportunities for WMU faculty, students and staff. 

Goal 3

Fully engage with WMU alumni and the community at large in support of the University’s global engagement pillar.

The overarching mission of the Diether H. Haenicke Institute for Global Education is to support the efforts of Western Michigan University’s students, faculty and staff in becoming engaged members of and leaders in the global community. This will be achieved by: 

  • Forging and sustaining mutually beneficial international partnerships.
  • Recruiting a diverse population of international students and scholars.
  • Sending students, faculty and staff abroad.
  • Supporting internationalization of the curriculum.
  • Providing campus- and community-based opportunities for global engagement. 
  • Engaging with alumni.

Recognizing that the University’s faculty and staff are integral to these efforts, the Institute is committed to working closely with the University community to develop opportunities for international engagement that support and sustain the global engagement pillar of the University’s mission.

Strategic Plan (draft)

Goal 1

Recruit, develop, and retain a student body that is both globally diverse and globally engaged. 

A globally engaged student body is vital to the University’s vision and mission. The Institute will work collaboratively with faculty, staff, students, alumni, international partners and agents to foster a diverse and globally connected campus population. 

Objective 1.1

Streamline international admissions processes

Conduct an application processing workflow analysis in IAS

  • Identify method of review by spring 2016. (Note: Enlist Industrial/ Organizational Behavior Management or Systems, Industrial Engineering faculty/students to conduct analysis, or hire external agency.)
  • Begin and complete analysis by end of spring 2016.
  • Track amount of time to prepare completed graduate application for academic departments to review and issue admission decisions using fall 2015 data.Track amount of time to make admission decision once an undergraduate application is complete using fall 2015 data.
  • Track amount of time to send out immigration documents and admission letters once application is complete and decision is made using fall 2015 data.

Measure—successful completion of analysis

Modify workflow processes to decrease amount of time it takes to complete admission processes.

  • Implement new methods by fall 2016.
  • In fall 2016, track amount of time to send completed graduate application to academic department for admission decision.
  • In fall 2016, track amount of time to make admission decision once an undergraduate application is complete.
  • In fall 2016, track amount of time to send out immigration documents and admission letters once application is complete and decision is made.

Measure—decrease time by certain percentage based on current averages.

Objective 1.2
Diversify enrollment

Develop short– and long-term recruitment plans including enrollment targets.

  • Research and develop list of countries/regions to target starting in 2015-16 AY.
  • Select fairs to attend and site visits based on list of targeted countries.
  • Develop relationships with EducationUSA offices, especially in targeted countries/regions.

Measure—track new enrollment coming from targeted countries/regions.

Effectively and consistently engage with colleges and departments to identify areas of opportunity.

  • Host annual review meetings with appropriate colleges/departments/international committees.

Measure—compile list/data of information related to areas of opportunity to aid recruitment strategizing.

Offer incoming, short-term programs. (For teachers, professional development, ESL, etc.)

  • Identify target audiences for short-term programs that could potentially attract full-time enrollment.
  • Develop and submit proposal. 
  • Secure program contract.

Measure—number of short-term programs initiated annually.

Integrate global engagement opportunities as part of the WMU domestic recruitment strategy.

  • Collaborate with WMU Admissions to raise awareness of global engagement opportunities for prospective domestic students.
  • Develop and launch communication campaign/events to educate incoming domestic students about global engagement opportunities.

Increased activity on GE website via analytics.
Attendance at events.
Increase in number of collaborative efforts.

Attract new students through the WMU Global Ambassadors scholarship.

  •  Proposal developed and implemented for launch in fall 2017 recruitment cycle.

Number of applicants.
Number of awards.

Identify countries/organizations/agencies with sponsorship to target for enrollment and integrate that list into recruitment plans.

 Measure—increases in enrollment from sponsored students.

Identify, develop and promote scholarships and other sources of funding, including merit-based scholarships, for international graduate students. 

  • Ensure maintenance of existing scholarships for international students.
  • Identify new campus offices/programs with potential to offer scholarships.
  • Assist identified campus offices/programs in developing, advertising, and maintaining new scholarships.

Number of new scholarships established.
Number of awards.
Total dollar amount awarded.

Collaborate with the Writing Center, college advising offices, and other offices to improve academic success. 

  • Identify list of resources available to support academic success at the department and university level.
  • Develop resources that point students to programs and offices that support academic success.
  • Plan annual meetings with support offices to collect input and feedback.

Establish a baseline of international students who are not in good academic standing as a percentage of overall student enrollment; track that number. 
Number of meetings held in the reporting period where information is shared with students.
Number of meetings with campus offices, etc., to share information on helping international students to succeed.

Objective 1.3
Ensure compliance with federal immigration requirements.

Provide specialized immigration services to international students.

 Measure—tabulate number of international students served by Immigration Services.

Fulfill federal reporting requirements to maintain international program certifications.

Receiving re-designation from the Department of State.
Receiving recertification from the Department of Homeland Security.

Objective 1.4
Ensure effective delivery of immigration services to students.

Develop and promote informative, immigration-related seminars and workshops to educate students.

 Measure—Number of seminars and workshops offered; assess effectiveness via student attendance and surveys.

Provide and process necessary authorizations for practical training and internships for students.

Number of students authorized for practical training/internships. (OPT, CPT, AT).
Percentage of OPT, CPT, AT authorizations current year census compared to previous fall census enrollment.

Objective 1.5
Formalize training program for staff recruiting internationally. Pursue continued professional development opportunities for staff.

Develop and deliver a training module to provide basic foundation of information useful for all recruiting staff by July 1, 2016.

 Measure—training delivered to first cohort.

Objective 1.6
Pursue continued professional development opportunities for staff.

  •  Establish institute-wide professional development policy by January 1, 2016.

 Measure—policy published and disseminated.


Be a leader in global engagement by facilitating opportunities for WMU faculty, students and staff

The Institute will facilitate internationalization of the University community by providing assistance, service, and expertise in collaboration with entities across campus and by building strong ties with local and multinational organizations for mutually beneficial exchange.

Objective 2.1
Actively engage or re-engage with academic units across campus through departments, college international committees, and the International Education Council.

  • Analyze Academic Program Review and Planning reports to identify programs with opportunities for increased global engagement.
  • Facilitate study abroad outreach meetings with department faculty and participate in other campus events to raise awareness about global engagement opportunities (study abroad, foreign language study, conversation circles, etc.).
  • Serve as a resource to college international committees.

Tabulate number of new committees actively engaged.
Tabulate number of study abroad outreach meetings held.

Objective 2.2
Provide a high-quality intensive English (ESL) program.

  • Develop and maintain a qualified and committed faculty.
  • Develop curriculum in tandem with current research and trends.
  • Develop and maintain a well-trained office staff to provide student services.
  • Diversify student population by country through targeted recruitment efforts.
  • Increase English conversation opportunities outside the classroom.
  •  Expand cultural, recreational, and volunteer learning opportunities .
  •  Increase instructional opportunities through the dedicated language lab.
  •  Increase coordination with departments and units across campus to:

Support the ESL Certificate program.
Facilitate CELCIS student transitions into academic programs.
Create new ESL and academic opportunities for international students.
Improve and promote available student services.
Promote CELCIS as a resource to the WMU community.

  • Utilize Banner to maintain student records and develop new reports to improve administrative efficiency.

Student evaluations.
Consistent enrollment with steady growth.
High progression rates in the CELCIS program and high graduation rates from WMU.
Maintaining CEA accreditation standards.

Objective 2.3
Increase study abroad participation.

  • Coordinate with colleges to increase college-based scholarships for study abroad.
  • Increase funding for scholarships to support study abroad participation.
  • Increase the number of and geographic diversity of faculty-led programs.
  • Expand outreach to departments and advising offices in combination with resources.
  • Work with WMU Career and Student Employment Services
  • Pair WMU study abroad alumni with incoming exchange students.
  • Expand international internship opportunities for WMU students.

Study abroad enrollment.
Number of new internships.
Number of new faculty-led programs.
Scholarships—number awarded and total distributed.
Number of Buddy pairings.
Number of major- or minor-specific study abroad fliers developed and in use.
Diversity of study abroad destinations.

Objective 2.4
Expand global engagement opportunities for faculty and staff.

  • Work with the International Education Council and other units on campus to establish opportunities for increased internationalization of the curricula.
  • Expand faculty exchange opportunities with existing partnerships and disseminate other short-term opportunities.
  • Explore opportunities for staff exchange.
  • Host country- or region-specific scholarly conferences.
  • Host visiting scholars.

Measure—Number of faculty engaged.

Objective 2.5
Increase Fulbright program participation—students, faculty and staff.

  • Increase awareness of Fulbright Services available through the Haenicke Institute.
  • Provide advising and application support.

Number of applicants assisted and processed.
Number of awards granted.

Objective 2.6
Work with faculty, the Graduate College, and other units on campus to integrate international students successfully into the academic culture of the university.

  • Revise the International Student Orientation and Registration program.
  • Work with the Faculty Development office and the Cool Tools series to offer informational workshops.
  • Continue collaboration with the Office of Faculty Development and at new faculty orientation to advise instructors about CELCIS resources.
  • Develop web resources for faculty on best practices for working with international students.

ISORP revision completed.
Cool Tools workshops offered and number of participants.
Number of new faculty who receive CELCIS resource information at orientation.

Objective 2.7
Increase outreach of research centers and institutes within the Haenicke Institute.

Provide administrative, budgeting, and marketing support.

Measure—Number of programs/activities supported.

Objective 2.8
Engage international students in volunteer activities.

Develop and facilitate a variety of volunteer activities for international students.

Number of opportunities offered.
Tabulate number of volunteers engaged.

Objective 2.9
Attract international scholars to campus by providing specialized immigration services and support for international scholars.

Analyze and advise visa options to accomplish departmental goals.

Measure—Tabulate number of sponsored international scholars annually.

Objective 2.10
Increase engagement between domestic and international students.

  • Work collaboratively with the IEC, the Office of Faculty Development, and college international committees.
  • Launch a “buddy” program for international/domestic students .
  • Host a “conversation circles” program for CELCIS/domestic students.
  • Develop opportunities for the pairing of international and domestic students in housing in collaboration with Residence Life.

Tabulate number of new initiatives
Number of students engaged.

Objective 2.11
Establish a campus global center.

  • Develop a plan for a campus global center in collaboration with campus offices.
  • Identify funding.
  • Work with campus offices to prepare space.

Measure—Open campus global center.

Objective 2.12
Increase internship and practical training opportunities by facilitating connections between local multinational organizations, international partners, and WMU.

  • Utilize a customer relationship management system to maintain and grow contacts.
  • Foster connections between Southwest Michigan First and other area business incubators and international partners for the purpose of increasing opportunities for internships, practical training and exchange.

Measure—Number of new internship and OPT opportunities.


Fully engage with WMU alumni and the community at large in support of the University’s global engagement pillar.

The Institute will encourage global awareness and engagement by: Developing international alumni relationships and programs; encouraging homestays for incoming international students and scholars; facilitating opportunities for volunteerism, service learning, and cultural outreach in the community.

Objective 3.1
Engage with WMU alumni to advance the University’s internationalization goals.

  • Identify an international alumni coordinator within HIGE.
  • Work with alumni office to identify opportunities for engagement and to maintain database; develop plan of action.
  • Work with faculty and departments to identify alumni.
  •  Work with campus offices to have an international student code included in the existing Cognos report for graduates.
  • Enlist and train international alumni to support recruitment efforts, co-host reunions, in home country.

Coordinator identified and tasked.
Number of events planned.
Number of alumni who participated in events.
Completed surveys.

Develop sustainable methods of communication with alumni, including social media, news blast, and/or ezine subscription.

  • Build list of potential alumni for regular communication (quarterly, twice a year, etc.)
  • Solicit interest via a call for subscribers sent to available list of alumni in Mailchimp.
  • Develop a newsletter in Mailchimp for alumni and a publication cycle.

Establish mail list in Mailchimp.
Send out newsletter; use analytics to evaluate reach and response.
Social media groups established.
Number of alumni engaged via social media.

Objective 3.2
Host and co-host international events; offer educational programs and events through the Haenicke Institute, as well as international research centers and institutes.

  • Cooperate with campus offices to offer programs and events.

Number of events hosted.
Number of participants.

Objective 3.3
Increase volunteer opportunities to promote campus and community interaction.

  • Develop and advertise volunteer opportunities via the International Student Activities office, other HIGE units, and other campus offices.

Number of opportunities offered.
Number of WMU volunteers.
Number of community members engaged in the activity.

Objective 3.4
Expand opportunities for homestay for international students.

  • Raise awareness on campus and in the community about opportunities and the benefits of hosting an international student.
  • Research methods to increase the number of homestay opportunities.
  • Utilize info sessions, ads, other methods to increase awareness.

Number of new providers.
Number of homestays arranged.

 Revised 1-11-2016