At WMU Haworth, you don’t just get textbook marketing skills, you have the opportunity to practice those skills in real-world scenarios.
Are you looking for a degree that builds on your passions and sets you up for success? The Department of Marketing at the Haworth College of Business offers six programs—all of which are designed to give you experiences that will not only help you get a job, but help you succeed in that job in record time.
You will have access to the best marketing expertise in higher education, with instructors who are engaged with the marketplace and able to bring current research and best practices into the classroom. Combine that with resources including the Zhang Career Center, advising and career readiness events, to name a few, and you will be well on your way to building the future you want.
Marketing is a broad field with a world of options to explore. At WMU Haworth, you will have many opportunities to see where your interests lead you. You could find your passion for sales and business marketing through a sales competition or maybe discover a talent for food marketing by meeting with an industry leader. Whether you see yourself managing social media content, solving complicated supply chain challenges or creating campaigns at an advertising agency, a marketing degree from the Haworth College of Business will help you to start on your career path and succeed wherever your career takes you.
Whether you need help choosing a major, writing a resume, or would like to connect with other marketing students, our department gives you a wide breadth of resources so you can take full advantage of your WMU education.
Our student success is the result of not just what we teach, but how we teach it. Our faculty are committed to providing unmatched hands-on learning that delivers real experience and real skills that lead to real jobs.
Dr. Kelley O'Reilly, chair, Department of Marketing
Wondering what to expect from the 2023 holiday shopping season? So are retailers as they face their own challenges with transportation capacity and the impacts of inflation on U.S. households. Stores are preparing for the entire shopping season, which begins well before Black Friday this year. Haworth College of Business professors weigh in with their insights.
Western Michigan University sales students competed at the State Farm Marketing and Sales Competition, where Cameron Musser took first in one of the sales role-plays, bringing home prize money and accolades for the Haworth College of Business.