Photo of WMU sales students Laurel Wright and Tyler Nabozny.

Sales student places first in national competition

A team of two Western Michigan University sales students competed in the State Farm Marketing and Sales Competition in Warrensburg, Missouri, on Nov. 2, with one student taking top honors in the sales role-play category.

Photo fo 10 WMU sales students standing on a sidewalk outside.

Sales students receive top honors at regional competition

WMU sales students placed first in the Thomson Reuters Sales Competition, where top sales students from the region competed. Students assumed roles as inside sales representatives selling a custom website service and placed first in team and individual standings.

joann atkin professional photo

From retail to research: Dr. JoAnn Atkin on how she came to teach at WMU.

Dr. JoAnn Atkin, associate professor of marketing, did not always plan for a career in marketing, let alone a career of teaching it. Her path had many twists and turns—she tried many different majors before choosing marketing, and worked in retail, advertising, and market research and analysis before choosing to teach. She discusses how she ended up at Western Michigan University, what she loves about the Haworth College of Business and what she enjoys most about teaching. 

WMU marketing students help Kalamazoo airport with digital makeover

Dr. Scott Cowley, assistant professor of marketing, believes that “difficult-to-use and outdated websites are a terrible curse on humanity,” so when he noticed that the Kalamazoo/Battle Creek International Airport’s website was in need of updating, he offered to help. In his quest to provide projects that are meaningful and impactful to both his students and the community, he felt that working with the airport was a great project for the advanced digital marketing strategies course that he teaches. 

Dr. Cowley and two students standing near a computer

Meeting the Challenge: Classroom Takes on Social Content

Whether it's that hard-hitting article, an untenable controversy or a hilariously-crafted quiz, socially shared content runs rampant online. But creating engaging content while serving business goals is no easy task. Is there a formula to creating contagious content every time? Dr. Scott Cowley, assistant professor of marketing, seems to have it figured out.

Photo of a group of students

WMU students help Kalamazoo airport with a digital makeover

Dr. Scott Cowley, assistant professor of marketing, believes that “difficult-to-use and outdated websites are a terrible curse on humanity,” so when he noticed that the Kalamazoo/Battle Creek International Airport’s website was in need of updating, he offered to help. In his quest to provide projects that are meaningful and impactful to both his students and the community, he felt that working with the airport was a great project for the advanced digital marketing strategies course that he teaches. 

Photo of Ellefson

The Haworth College of Business advantage

Megan Ellefson, spring 2018 sales and business marketing grad, made the most of her time in the Haworth College of Business. She believes the sales and business marketing program set her up for success by providing her with many opportunities and resources for professional growth, ensuring that students like her learn how to sell through practice. Ellefson landed a job with Insight Global, and she shares with us how the Haworth College of Business helped get her there.