Photo of WMU students, from left to right, Lydia Burton, Caitlyn Gordon, Kira Blanchflower and Kirill Eydinov.

Students take third place in national student advertising competition

Presenters Kira Blanchflower of Oswego, Illinois, Lydia Burton of Grosse Pointe, Kirill Eydinov of Sterling Heights and Caitlyn Gordon of Novi were part of the WMU team comprised of more than 50  advertising and promotion students. Sixteen collegiate teams representing Illinois, Indiana and Michigan participated in the two-day event held in South Bend, Indiana.

professional photo of Christopher Sweet

30 Under 30

Meet Christopher Sweet, B.B.A.’14, an advertising and promotion graduate who is now a regional lead at Spotify. Sweet is included in the inaugural Haworth College of Business 30 Under 30 publication for doing extraordinary things in business in the short time since graduation.

student with phantom of opera cookie

Social influencing unmasked with Phantom of the Opera project

Recognizing the power of influencer marketing as a way for tapping into target markets, Miller Auditorium staff looked to the college of business for help encouraging WMU students to attend the recent showing of The Phantom of the Opera. That help came from Dr. Scott Cowley, assistant professor of marketing, and a savvy group of digital marketing students.

student working at desk

Internships help students launch careers

WMU’s Haworth College of Business has always placed a premium on experiential learning. Combining academic studies with real world, on-the-job experience, through partnerships with employers helps business students excel and often leads to post-graduation job placement. WWMT’s recent news story features integrated supply chain management major Katherine Collier and finance major Caleb Kudary.