Western Michigan University’s Department of Marketing is one of the largest marketing programs in the nation. We offer you the choice of six majors along with minors in advertising and promotion and marketing. Our faculty brings years of practical experience to the classroom and maintain close ties with industries through applied research and consulting. Join WMU to pursue academic excellence through innovation approaches to learning, discovery and service.
Presenters Kira Blanchflower of Oswego, Illinois, Lydia Burton of Grosse Pointe, Kirill Eydinov of Sterling Heights and Caitlyn Gordon of Novi were part of the WMU team comprised of more than 50 advertising and promotion students. Sixteen collegiate teams representing Illinois, Indiana and Michigan participated in the two-day event held in South Bend, Indiana.
Meet Christopher Sweet, B.B.A.’14, an advertising and promotion graduate who is now a regional lead at Spotify. Sweet is included in the inaugural Haworth College of Business 30 Under 30 publication for doing extraordinary things in business in the short time since graduation.
Recognizing the power of influencer marketing as a way for tapping into target markets, Miller Auditorium staff looked to the college of business for help encouraging WMU students to attend the recent showing of The Phantom of the Opera. That help came from Dr. Scott Cowley, assistant professor of marketing, and a savvy group of digital marketing students.
WMU’s Haworth College of Business has always placed a premium on experiential learning. Combining academic studies with real world, on-the-job experience, through partnerships with employers helps business students excel and often leads to post-graduation job placement. WWMT’s recent news story features integrated supply chain management major Katherine Collier and finance major Caleb Kudary.
Students in Dr. Scott Cowley's advanced digital marketing course worked with the Kalamazoo/Battle Creek International Airport to perform a digital makeover. The students analyzed the needs of the airport and provided suggestions to revamp the website.