Western Michigan University’s Department of Marketing is one of the largest marketing programs in the nation. We offer you the choice of six majors along with minors in advertising and promotion and marketing. Our faculty brings years of practical experience to the classroom and maintain close ties with industries through applied research and consulting. Join WMU to pursue academic excellence through innovation approaches to learning, discovery and service.
A team of two Western Michigan University sales students competed in the State Farm Marketing and Sales Competition in Warrensburg, Missouri, on Nov. 2, with one student taking top honors in the sales role-play category.
Integrated supply management students placed first at this year's General Motors/Wayne State University Supply Chain Case Competition. This is the second year in a row that WMU students have placed in this international competition.
WMU sales students placed first in the Thomson Reuters Sales Competition, where top sales students from the region competed. Students assumed roles as inside sales representatives selling a custom website service and placed first in team and individual standings.
Gino Faris, a senior studying sales and business marketing follows his passions and takes advantage of as many opportunities as he can. From serving as the marketing manager of TEDx Kalamazoo to working with the Small Business Development Center to start his own business, he’s worked hard to achieve his dreams. Faris discusses his involvement on campus and beyond, how to get the most out of the college experience and why he is proud to be a Business Bronco.
Imagine stepping into a facility that is a million square feet. You see 40 million pounds of steel, equipment, robots flawlessly painting vehicles, and advanced systems specifically designed to clean the air. Many of us have never been inside a facility like this, but for the employees of Gallagher-Kaiser, it's all in a day's work, as the company sets the pace for its industry.
Dr. Scott Cowley, assistant professor of marketing, believes that “difficult-to-use and outdated websites are a terrible curse on humanity,” so when he noticed that the Kalamazoo/Battle Creek International Airport’s website was in need of updating, he offered to help. In his quest to provide projects that are meaningful and impactful to both his students and the community, he felt that working with the airport was a great project for the advanced digital marketing strategies course that he teaches.