Marketing

Robert S. Kaiser Sales, Negotiation and Leadership Lab opens to students

October 8

A major gift by alumnus Robert Kaiser, owner and CEO of Gallagher-Kaiser Corporation, has transformed the sales lab at Western Michigan University's Haworth College of Business. A grand opening ceremony and open house will be held on Friday, Nov. 2, to celebrate the official opening of the facility.

Photo of a women and a man holding a clipboard and looking at it and standing in front of machines in a factory.

ISM program among top 10 in the nation

July 9

The Gartner's ranking serves to solidify the strength of WMU's integrated supply management program, which was one of only three to be ranked in all three evaluation categories.

Dr. Steve Newell speaks in front of a classroom.

Sales program again nationally recognized for excellence

May 29

One hundred percent of WMU sales and business marketing grads find full-time careers or are continuing their education within three months of graduation; 98 percent of them are in a job that relates to their degree.

Dr. Jim Eckert standing in front of window

WMU professor receives teaching award for his work at German Paderborn University

September 20

Dr. Jim Eckert, associate professor of marketing, has been awarded the "Best Master's Module" award from Paderborn University in Germany. Eckert has taught more than 20 courses at Paderborn University since he served as faculty co-director on a study abroad trip in 2006. The award has been presented for Eckert's "Relationship Driven Selling: Theory and Practice" course, which focuses on American-style experiential learning in an otherwise formal theory-based classroom environment.