Dr. Marcel Zondag

WMU supply chain program names new director

Dr. Marcel Zondag, associate professor of marketing and director of the Food Industry Research and Education Center (FIRE) at Western Michigan University, has been named director of the integrated supply management (ISM) program at the Haworth College of Business.

Headshot of former Bronco athlete Tim Hiller

From football star to franchise owner

Alumnus and former WMU quarterback Tim Hiller recently scored ownership of the newest Chick-fil-A restaurant in West Michigan. In this interview, he discusses his time as a Business Bronco, an athlete and a new franchise owner for the famous chicken chain.

Pictured is Janelle Tischer standing outside smiling

From motors to mouse ears: Alumna crafts advertising expertise

Janelle Tischer, B.B.A.’00 has dominated the fast-paced advertising industry by working with blue chip brands such as Cadillac, Chevrolet, Sprint and now  Disney. Her most recent accolade was being named the 115th president of Adcraft Detroit, the oldest nonprofit advertising association in the country.

Elma Celebic wearing a graduation cap.

Motivated marketer

For Elma Celebic, there has been no greater reward than graduating from WMU. Among her successes: An internship with global media company Razorfish that led to a full-time career.

Charles Poole standing in front of Schneider Hall, wearing a backpack and smiling.

Maximum effort = Maximum impact

Throughout his time at WMU Haworth, Charles Poole has learned that giving your best effort and fully committing to growth opportunities leads to success.