Marketing

Distance education as an opportunity for empathy

Dr. Scott Cowley, assistant professor of marketing, shares that empathy is just as important as course content in WMU's move to distance education.

Jim Eckert delivers distance learning from his home.

Distance education, resiliency and coming out stronger: Q and A with Dr. Jim Eckert

Dr. Jim Eckert, Robert S. Kaiser professor of sales, has long incorporated video content into his courses. He shared with us how he is shifting his courses to a distance learning model and what students and faculty can gain from the experience.

Citizens wear masks at food market in Beijing, China.

WMU researchers study food consumption behavior during COVID-19 pandemic

The researchers study how a pandemic like the novel coronavirus affects food consumption behavior, with applications that can help communities and companies in emergency management efforts.

Meet The 30

March 11

The Haworth College of Business is proud to present its 2020 edition of The 30, a publication that recognizes emerging business leaders—both students and alumni—who are providing thought leadership and innovative perspectives in the business world.

An unparalleled education

March 4

When Joey Berlin found his first major—sales and business marketing—he saw a lot of alignment between what he enjoyed in the past and what a career path in sales could offer for the future.

Life-changing business experiences abroad

January 27

Two Haworth College of Business students, Catherine Lemus and Nijeria Peterson, were selected for highly competitive Benjamin A. Gilman International Scholarships, worth $2,000 each, to study overseas during the fall 2019 semester.