Photo of WMU sales students Laurel Wright and Tyler Nabozny.

Sales student places first in national competition

A team of two Western Michigan University sales students competed in the State Farm Marketing and Sales Competition in Warrensburg, Missouri, on Nov. 2, with one student taking top honors in the sales role-play category.

Photo fo 10 WMU sales students standing on a sidewalk outside.

Sales students receive top honors at regional competition

WMU sales students placed first in the Thomson Reuters Sales Competition, where top sales students from the region competed. Students assumed roles as inside sales representatives selling a custom website service and placed first in team and individual standings.

photo of Gino Faris in suit and tie

Passion, pride and pursuing dreams—how one student prospers as a Business Bronco

Gino Faris, a senior studying sales and business marketing follows his passions and takes advantage of as many opportunities as he can. From serving as the marketing manager of TEDx Kalamazoo to working with the Small Business Development Center to start his own business, he’s worked hard to achieve his dreams. Faris discusses his involvement on campus and beyond, how to get the most out of the college experience and why he is proud to be a Business Bronco. 

Robert Kaiser in a hard hat in the factory

Finishing the Job: From Paint Shops to Family Legacies

Imagine stepping into a facility that is a million square feet. You see 40 million pounds of steel, equipment, robots flawlessly painting vehicles, and advanced systems specifically designed to clean the air. Many of us have never been inside a facility like this, but for the employees of Gallagher-Kaiser, it's all in a day's work, as the company sets the pace for its industry.

Meagan Ward sitting in front of her computer

Identity

Creatively Flawless owner Meagan Ward, B.B.A.'13, has many ventures and all of them center around women supporting each other in their businesses, goals and life journeys.

WMU marketing students help Kalamazoo airport with digital makeover

Dr. Scott Cowley, assistant professor of marketing, believes that “difficult-to-use and outdated websites are a terrible curse on humanity,” so when he noticed that the Kalamazoo/Battle Creek International Airport’s website was in need of updating, he offered to help. In his quest to provide projects that are meaningful and impactful to both his students and the community, he felt that working with the airport was a great project for the advanced digital marketing strategies course that he teaches.