Marketing

Student marketing association recognized for exceptional planning and communications efforts

The WMU collegiate chapter of the AMA won several awards this year, completing its academic year on a high note.

WMU recognized again as a top university for sales education

The Western Michigan University sales and business marketing program has once again been recognized by the Sales Education Foundation as a top sales program.

WMU supply chain program names new director

Dr. Marcel Zondag, associate professor of marketing and director of the Food Industry Research and Education Center (FIRE) at Western Michigan University, has been named director of the integrated supply management (ISM) program at the Haworth College of Business.

Dr. Sime Curkovic and supply chain students who worked with Fusion Management Partners stand outside in the Haworth College of Business courtyard.

Supply chain spotlight: Industry insight and problem solving put to the test

May 3

Integrated supply management students worked with Fusion Management Partners and Clark Logic on a noteworthy experiential learning project.

Jacob Remington posing outside in front of building in Italy

Jacob Remington: Expanding the borders of the WMU experience

February 28

Jacob Remington is taking his education beyond the borders of the WMU campus. He is studying food marketing and interning for the Kellogg Company in Italy, giving him the chance to learn new skills and embrace adventure.

From football star to franchise owner

December 3

Alumnus and former WMU quarterback Tim Hiller recently scored ownership of the newest Chick-fil-A restaurant in West Michigan. In this interview, he discusses his time as a Business Bronco, an athlete and a new franchise owner for the famous chicken chain.

Pictured is Janelle Tischer standing outside smiling

From motors to mouse ears: Alumna crafts advertising expertise

November 2

Janelle Tischer, B.B.A.’00 has dominated the fast-paced advertising industry by working with blue chip brands such as Cadillac, Chevrolet, Sprint and now Disney. Her most recent accolade was being named the 115th president of Adcraft Detroit, the oldest nonprofit advertising association in the country.