Student in the hallway at Schneider Hall

Our approach

At WMU Haworth, you don’t just get textbook marketing skills, you have the opportunity to practice those skills in real-world scenarios.

Department of Marketing

Are you looking for a degree that builds on your passions and sets you up for success? The Department of Marketing at the Haworth College of Business offers six programsall of which are designed to give you experiences that will not only help you get a job, but help you succeed in that job in record time.

You will have access to the best marketing expertise in higher education, with instructors who are engaged with the marketplace and able to bring current research and best practices into the classroom. Combine that with resources including the Zhang Career Center, advising and career readiness events, to name a few, and you will be well on your way to building the future you want.

  • Video of Craft your career at WMU Haworth: Advertising and promotion major

    Advertising and Promotion

  • Video of Craft your career at WMU Haworth: Digital marketing and eCommerce major

    Digital marketing and eCommerce

  • Video of Craft your career at WMU Haworth: Food marketing major

    Food marketing

  • Video of Craft your career at WMU Haworth: Marketing major


  • Video of Craft your career at WMU Haworth: Sales and business marketing major

    Sales and business marketing

  • Video of Craft your career at WMU Haworth: Supply chain management major

    Supply chain management

Marketing degree programs that mean business

Marketing is a broad field with a world of options to explore. At WMU Haworth, you will have many opportunities to see where your interests lead you. You could find your passion for sales and business marketing through a sales competition or maybe discover a talent for food marketing by meeting with an industry leader. Whether you see yourself managing social media content, solving complicated supply chain challenges or creating campaigns at an advertising agency, a marketing degree from the Haworth College of Business will help you to start on your career path and succeed wherever your career takes you.

Photo of students walking in the hallway at Schneider Hall

Enhance your experience with focused resources

Whether you need help choosing a major, writing a resume, or would like to connect with other marketing students, our department gives you a wide breadth of resources so you can take full advantage of your WMU education.

Kelley O'Reilly Quote

  • Our student success is the result of not just what we teach, but how we teach it. Our faculty are committed to providing unmatched hands-on learning that delivers real experience and real skills that lead to real jobs.

    Dr. Kelley O'Reilly, chair, Department of Marketing

Find your competitive edge at WMU

  • Dr. Zwanka in gray suit, presenting

    The American Collegiate Retailing Association and American Marketing Association Conference, a triennial event, will bring leading academics in retailing, marketing and supply chain management to Western Michigan University from March 27 to 29 to discuss cutting-edge research and trends.

  • Members of The 30 gather for a group photo at the spring event in Schneider Hall

    Do you know of a WMU business alum who has an impressive background in terms of career achievements, connections to community and leadership? If so, it's time, to nominate them (or yourself) for The 30, a publication that celebrates business alumni and offers them the chance to engage with the college and each other through an event in spring 2024.