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Marketing and Strategic Communications
Marketing and Strategic Communications
… and lead the University’s marketing and communications strategy to increase awareness and foster engagement with … that's really pushed me. — Ethan Cheatham, B.S.’25 Brand strategy Our brand strategy is what differentiates us from competitors. We …
https://wmich.edu/marcom
Gil Phipps
Food Marketing
… Market, where he led branding, marketing, promotional strategy, public relations, customer service and private … customer-facing brand positioning, logo and go-to-market strategy. The results of this work are evidenced in the … role, he evolved the Kroger brand positioning, marketing strategy, logo and visual identity. He also progressed …
https://wmich.edu/foodmarketing/phipps2026
Student Organizations
Haworth College of Business
… opportunities. Learn more Email advisor Blockchain Crypto Club The purpose of the Blockchain Crypto Club is to provide a place where you can share and … for careers in areas like analytics, social media, content strategy and digital advertising. The organization brings …
https://wmich.edu/business/groups
Tourism and Travel
Academics
… Recreation Management Sport Management Spanish Custom URL tourism Tourism includes a wide range of businesses and …
https://wmich.edu/academics/undergraduate/tourism
Starting Gate
Starting Gate
… News Starting Gate serves 100th student company Read more Crypto-mining student business honored with $10,000 award … was founded by entrepreneurship and leadership and business strategy major, Devyn Chenault. Herrera Legacy Productions … use maps and the science of behavior to solve the world’s biggest problems. The company was founded by geography major, …
https://wmich.edu/startinggate
Katelyn Wandel
Food Marketing
… Ross School of Business with a background in CPG commercial strategy, consumer insights and category management. …
https://wmich.edu/foodmarketing/wandel2026
Environmental and Sustainability Studies
Academics
… Political Science Sociology Strategic Communication Custom URL environment As an environmental and sustainability …
https://wmich.edu/academics/undergraduate/environment
Internationalization Initiative
Haenicke Institute for Global Education
… guided by key framework documents. For more details on the strategy, development, and goals of this initiative, explore … Internationalization Outlines the university’s overarching strategy for aligning policies, programs, and initiatives to …
https://wmich.edu/global/intlinitiative
Resources
Brand
… Office of Marketing and Strategic Communications Digital Strategy Megan Looker Office of Marketing and Strategic …
https://wmich.edu/brand/visualidentity/resources
Latitude 42 Pickleball Complex Open House
West Hills Athletic Club
… undeniable. Their official debut came in 2008 at Four Winds Casino, where they played to a packed house and delivered a …
https://wmich.edu/westhills/pickleball/open-house