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Marketing and Strategic Communications

Marketing and Strategic Communications

… and lead the University’s marketing and communications strategy to increase awareness and foster engagement with … that's really pushed me. — Ethan Cheatham, B.S.’25 Brand strategy Our brand strategy is what differentiates us from competitors. We …

https://wmich.edu/marcom

Gil Phipps

Food Marketing

… Market, where he led branding, marketing, promotional strategy, public relations, customer service and private … customer-facing brand positioning, logo and go-to-market strategy. The results of this work are evidenced in the … role, he evolved the Kroger brand positioning, marketing strategy, logo and visual identity. He also progressed …

https://wmich.edu/foodmarketing/phipps2026

Student Organizations

Haworth College of Business

… opportunities. Learn more Email advisor Blockchain Crypto Club The purpose of the Blockchain Crypto Club is to provide a place where you can share and … for careers in areas like analytics, social media, content strategy and digital advertising. The organization brings …

https://wmich.edu/business/groups

Tourism and Travel

Academics

… Recreation Management Sport Management Spanish Custom URL tourism Tourism includes a wide range of businesses and …

https://wmich.edu/academics/undergraduate/tourism

Starting Gate

Starting Gate

… News Starting Gate serves 100th student company Read more Crypto-mining student business honored with $10,000 award … was founded by entrepreneurship and leadership and business strategy major, Devyn Chenault. Herrera Legacy Productions … use maps and the science of behavior to solve the world’s biggest problems. The company was founded by geography major, …

https://wmich.edu/startinggate

Katelyn Wandel

Food Marketing

… Ross School of Business with a background in CPG commercial strategy, consumer insights and category management. …

https://wmich.edu/foodmarketing/wandel2026

Environmental and Sustainability Studies

Academics

… Political Science Sociology Strategic Communication Custom URL environment As an environmental and sustainability …

https://wmich.edu/academics/undergraduate/environment

Internationalization Initiative

Haenicke Institute for Global Education

… guided by key framework documents. For more details on the strategy, development, and goals of this initiative, explore … Internationalization Outlines the university’s overarching strategy for aligning policies, programs, and initiatives to …

https://wmich.edu/global/intlinitiative

Resources

Brand

… Office of Marketing and Strategic Communications Digital Strategy Megan Looker Office of Marketing and Strategic …

https://wmich.edu/brand/visualidentity/resources

Latitude 42 Pickleball Complex Open House

West Hills Athletic Club

… undeniable. Their official debut came in 2008 at Four Winds Casino, where they played to a packed house and delivered a …

https://wmich.edu/westhills/pickleball/open-house