The innovative design will cultivate an environment that will:
- Celebrate Western Michigan University’s unique identity and promote Bronco pride.
- Become a vibrant and timeless expression of student life.
- Create a sense of WOW where students are compelled to gather, find meaning and explore.
- Create, foster, and enable a culture of civility, inclusivity and living-learning support.
- Be outwardly engaged to the community and to the globalized world.
- Focus on the student experience - success, wellness, entertainment and dining.
- Create flexible, efficient and accessible spaces inside and out that easily adapt to changes in use.