Digital Marketing and eCommerce

Photo of seven WMU marketing students standing outside sholder-to-shoulder.

Students claim second place in national social media marketing competition

Marketing students Becca Briones of Paw Paw, Jeff Huang of Warren, Andrew Lawlor of Aurora, Illinois and Kaitlin Maley of Kalamazoo earned a second place finish in the Center for Advancement of Digital Marketing and Analytics Social Media Competition at Ball State University.

Collaboration with esports arena creates a winning experience for business students, gamers and fans

August 12

Digital marketing and sports marketing students offered their expertise to WMU’s Esports Arena in an effort to boost participant and audience experience.

Navigating the digital marketplace

July 23

Lexi Payne never underestimates the power of combining creativity with technical knowhow. It’s this mindset that led her to major in digital marketing and eCommerce at Western Michigan University’s Haworth College of Business.

Esports collaboration

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Schneider Hall

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Students claim second place in national social media marketing competition

Collaboration with esports arena creates a winning experience for business students, gamers and fans

Navigating the digital marketplace