Digital Marketing and eCommerce

Photo of seven WMU marketing students standing outside sholder-to-shoulder.

Students claim second place in national social media marketing competition

April 18

Marketing students Becca Briones of Paw Paw, Jeff Huang of Warren, Andrew Lawlor of Aurora, Illinois and Kaitlin Maley of Kalamazoo earned a second place finish in the Center for Advancement of Digital Marketing and Analytics Social Media Competition at Ball State University.

Social influencing unmasked with Phantom of the Opera project

March 20

Recognizing the power of influencer marketing as a way for tapping into target markets, Miller Auditorium staff looked to the college of business for help encouraging WMU students to attend the recent showing of The Phantom of the Opera. That help came from Dr. Scott Cowley, assistant professor of marketing, and a savvy group of digital marketing students.

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Students claim second place in national social media marketing competition

Social influencing unmasked with Phantom of the Opera project