Digital marketing that delivers on growth

Enhance your experience with focused resources
Whether you need career advice, personal and professional development, or a chance to meet other digital marketing students, our program gives you a wide breadth of resources so you can take full advantage of your WMU education.
The Haworth College of Business is one of the only schools in the country with my desired program, digital marketing. Not only is WMU Haworth a highly respected college, but the professors and staff make sure you feel welcome and supported throughout your academic journey.
Find your competitive edge at WMU

WMU digital marketing students create influencer campaigns for Disney’s The Lion King
Western Michigan University digital marketing students are partnering with Miller Auditorium to promote Disney’s The Lion King to other WMU students through social media. As part of a pilot “student influencer program,” students are generating engaging content to encourage attendance at the show while also communicating the university-subsidized 50% student discount that applies to many of Miller Auditorium’s shows.

Madi Rau-Serpas makes big marketing moves
Madi Rau-Serpas, a junior digital marketing student at Western Michigan University’s Haworth College of Business, is fostering a successful career through her involvement in student organizations. From Bay City, Michigan, Rau-Serpas has learned the importance of connections and team building.