student with phantom of opera cookie

Social influencing unmasked with Phantom of the Opera project

Recognizing the power of influencer marketing as a way for tapping into target markets, Miller Auditorium staff looked to the college of business for help encouraging WMU students to attend the recent showing of The Phantom of the Opera. That help came from Dr. Scott Cowley, assistant professor of marketing, and a savvy group of digital marketing students.

Trends to Watch 2017

11 Trends from faculty

Our in-house experts identified the top business trends in their areas of expertise. Check them out, then share a trend you have. Tweet us @hcob.