Management

Bachelor of Business Administration in Integrated Business Administration

 

WMU Haworth's integrated business administration degree is built for students who want the full picture of how business works—and the flexibility to pursue it entirely online. The program develops core competencies across accounting, management, marketing and operations, giving you a broad and adaptable foundation that translates across industries. 

You can also choose an area of focus in accountancy, management or marketing to build deeper expertise in a direction that aligns with your goals. If you're looking for a business degree that works around your life while preparing you for a wide range of careers, this is the program for you.

Pride Points

97%

of WMU Haworth undergraduate students are working or continuing their education quickly after earning their degree

—2024-25 Career Outcomes Report
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99%

of WMU Haworth undergraduate students had instructors who made them excited about learning

—2024-25 Career Outcomes Report
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97%

of WMU Haworth undergraduate students participated in Experience-Driven Learning

—2024-25 Career Outcomes Report
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Pursue a B.B.A. in integrated business administration

The integrated business administration program at WMU Haworth gives you a comprehensive foundation in business strategy, problem solving and communication—the skills employers across virtually every sector look for. Delivered fully online, the program is designed for students who need flexibility without sacrificing the quality and rigor of an AACSB-accredited business education. 

Core coursework spans the essential functions of business, and you can deepen your preparation by selecting an area of focus in accountancy, management or marketing. Faculty who specialize in online instruction ensure the virtual classroom is as engaging and connected as any on campus experience. 

Whether you're looking to launch a career, change direction or build on experience you already have, this degree provides the versatile business background to do it.

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What you’ll learn

The integrated business administration curriculum covers core business disciplines including accounting, management, marketing and operations, giving you a well-rounded understanding of how organizations function. Coursework is grounded in real-world business issues, with assignments designed to build practical competencies you can speak to in a job interview or apply from day one of a new role. 

If you select an area of focus—accountancy, management or marketing—you will complete additional coursework that makes you competitive for roles specific to that field. Throughout the program, WMU Haworth faculty bring expertise and accessibility to the online environment, helping you build both knowledge and professional networks.

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Quote

The professors here at Haworth College of Business understand that non-traditional students have a different set of criteria in their daily lives and help to work around those to make sure that we get the full college experience.
— Janice August, B.B.A.'26, integrated business administration

Where you’ll be after graduation

Graduates of WMU Haworth's integrated business administration program are prepared for careers across a broad range of fields, including roles as business analysts, general managers and sales representatives. 

If you complete an area of focus, you can also pursue more specialized positions, such as accounting coordinator, marketing coordinator, operations manager or logistics manager. The Zhang Career Center connects you with career coaching, job search resources and employer connections relevant to your chosen path. With 97% of WMU Haworth graduates working or continuing their education quickly after earning their degree, the outcomes speak for themselves.

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What others have achieved

What others have achieved

WMU Haworth offers great opportunities. Check out what you have to look forward to.

Presentation of a check from The Stan Lucas Trust

WMU business college receives largest philanthropic gift in its history

On WMU Haworth's winning team are Joey Pisano, Ashlyn Thom, Caroline Gratsch and Drew Gassman

WMU sales students win Desert Cup for 3rd straight year

Making the most of your learning experience

WMU Haworth's online learning environment is designed to be more than a screen—it's a place where you build real skills, real connections and a real resume. Course assignments draw from actual business challenges, giving you the kind of experience-driven preparation that translates directly to the workplace. 

The Zhang Career Center supports you with career coaching, job search tools and employer networking opportunities regardless of where you are located. Academic advising is available throughout the program to help you choose your area of focus, stay on track and make the most of your time at WMU Haworth.

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Janice August seated in conference room

What scholarships are available for an integrated business administration degree?

Students pursuing a B.B.A. in integrated business administration qualify for WMU Haworth College of Business scholarships based on academic merit and financial need. 

Admitted students can explore and apply for scholarships through WMU's Scholarship Universe matching tool, which connects students with funding opportunities across the university. Earning a flexible, career-ready business degree is more affordable than you might expect—and WMU's financial aid team is here to help you make it work.

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Frequently asked questions

Earning a B.B.A. in integrated business administration from WMU Haworth prepares you for careers across a wide range of industries, including roles as a business analyst, general manager or sales representative. If you choose an area of focus in accountancy, management or marketing, you'll also be competitive for more specialized positions in those fields. The wide range of topics the degree covers makes it one of the most flexible business credentials you can earn.

Yes! The entire B.B.A. in integrated business administration is delivered online, making it a strong option for students who need flexibility in how and where they learn. The program is designed by faculty who specialize in online instruction, so the virtual classroom experience is engaging and connected, not just a series of recorded lectures. You'll still build professional relationships, complete real-world projects and have access to WMU's full range of academic and career support resources.

While most B.B.A. programs at WMU Haworth focus on a specific discipline like marketing, accountancy or supply chain management, integrated business administration is designed around common business knowledge that is central to how businesses operate. You'll build a strong foundation across multiple business functions, which is particularly valuable if you're exploring career options or want flexibility across industries. Students can also choose an area of focus in accountancy, management or marketing to add a layer of specialization.. And, you can complete the whole program online, giving you the flexibility to keep up with other life demands.

Yes, admission to the B.B.A. in integrated business administration requires approval from the college in addition to meeting WMU's standard first-year admission criteria. You can start the process by applying to WMU and then fill out the additional integrated business administration application. The Department of Management's advising team is available to walk you through the steps and answer questions about the program.

Yes, students are eligible for WMU Haworth College of Business scholarships based on academic performance and financial need.

Once you're admitted, you can search and apply for available awards, including department-specific scholarships, through WMU's Scholarship Universe tool. You'll just need your WMU ID to log in.

Yes, while the program is built around breadth, you can choose an area of focus in accountancy, management or marketing to add more targeted preparation in that direction. This makes you competitive for roles specific to your chosen area while still graduating with the well-rounded business foundation the integrated business administration degree provides. It's a strong option if you have a sense of where you want to go but want the flexibility of a broader degree.