Karen Lancendorfer

Karen Lancendorfer
Professor of Marketing and Director of Advertising and Promotion Program
(269) 387-5996
3221 Schneider Hall, Mail Stop 5430
Mailing address: 
Department of Marketing
Haworth College of Business
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
  • Ph.D., Michigan State University
  • M.A., Michigan State University
  • B.S., Eastern Michigan University
Teaching interests: 
  • Business enterprise
  • Integrated marketing communications campaigns
  • Media planning
  • Political marketing
Research interests: 
  • Political advertising
  • Crisis management
  • Corporate image

Dr. Karen M. Lancendorfer is a professor of marketing in the Haworth College of Business at Western Michigan University. She is also director of the advertising and promotion program.

In addition to her research interests listed above, she has researched consumer behavior.

Her work has been included in a number of publications including the:

  • Journal of Business Research
  • Harvard International Journal of Press/Politics
  • Journal of Information Technology
  • Asian Journal of Communication
  • International Journal of Nonprofit and Voluntary Sector Marketing
  • Corporate Reputation Review
  • International Journal of E-Business Research
  • Journal of Political Marketing

She has also published in a number of conference proceedings and contributed to a recent business publication titled Integrating Social Media into Business Practice, Applications, Management, and Models.

She is the former associate editor for the Journal of Interactive Advertising, and continues to serve on the journal’s editorial board. She recently completed a term as vice president of the american academy of advertising, and is the 2014 president-elect of the American Academy of Advertising.

Lancendorfer's teaching interests include business enterprise, consumer behavior at both the undergraduate and graduate level, integrated marketing communications campaigns, media planning, and political marketing. She has taught undergraduate courses in Business Enterprise, Marketing Principles, Advertising and Promotion, Media Planning and Research, Consumer Behavior and Integrated Marketing Communications Campaigns, as well as graduate courses in Customer-Driven Marketing Management, Buyer Behavior and Advertising and Promotion Management. She is faculty advisor for the WMU AdClub, an American Advertising Federation affiliated student organization.

She is the 2011-12 recipient of the WMU Distinguished Teaching Award, the 2012 Haworth College of Business Service Award and the 2009 Order of Omega Award as WMU Outstanding Faculty.

Prior to her academic career, Lancendorfer gained professional experience in a variety of advertising and marketing positions, spending nearly two decades in the field with companies such as Brogan & Partners and Century 21.