Duke Leingpibul

Thaweephan Leingpibul (Duke)
Professor of Marketing
(269) 387-4249
3126 Schneider Hall, Mail Stop 5430
Mailing address: 
Department of Marketing
Haworth College of Business
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
  • Ph.D., Logistics and Marketing, University of Tennessee
  • MBA, Computer Information Systems, Marketing and Logistics, Missouri State University
  • B.Sc., Food Science and Technology, Kasetsart University (Bangkok)
Teaching interests: 
  • Logistics and transportation management
  • Logistics and supply chain analytical tools
  • Business modeling
  • Supply chain management
Research interests: 
  • Logistics and supply chain
  • E-commerce
  • Global outsourcing

Dr. Duke Leingpibul is a professor of marketing at Western Michigan University's Haworth College of Business.

After earning his B.Sc. from Kasetsart University, Bangkok, Thailand, he worked for Nestle Thailand and Nestle ASEAN as a food scientist for five years before pursuing his MBA and Ph.D.

In addition to the research interests listed above, he has also conducted research on:

  • Demand management
  • Food logistics and food supply chain
  • The use of structure equation modeling in logistics and supply chain research
  • Supply chain measurement

Leingpibul has presented his work in several conferences, including the Council of Supply Chain Management Professional Conference, Decision Sciences Institute Conference, Americas Conference on Information System and others. He also has been track chair for several years at the annual Decision Sciences Institute. Leingpibul is active as a guest speaker and consultant with several Thai corporations, including the Thai government.