Careers In Digital Marketing

  • Two smiling students sitting in career center in front of Zhang Career Center sign.

    Zhang Career Center

    WMU business students have access to a multitude of resources to prepare for launching their careers.

  • Woman interviewing student during career fair.

    Career Fairs

    Students attend career fairs throughout their years at WMU to find internships and land their first professional positions.

  • Three students working during a workshop in the Zhang Career Center.


    Participating in workshops such as Bring Your "A" Game to Work helps students become career ready while fulfilling requirements for the SPuRS program.


Marketing has been digital for a while now. Marketers use thousands of digital technologies and applications to create winning customer experiences for their target markets today, and they need help from those who can handle the combination of marketing and technical fundamentals needed to reach, engage, convert and retain those audiences in an ethical way.

The digital marketing and eCommerce program prepares students for the world’s modern skill needs using a hands-on, experiential curriculum that trains students to be specialists and strategists across a range of careers that span one or more functional areas.


Though one of the newest programs in the Western Michigan University Haworth College of Business, the program has been very successful at helping students find fulfilling careers that take advantage of their marketing and technical training, at both agencies and in-house roles. According to the most recent post-graduation activity report, 100% of digital marketing and eCommerce graduates were employed in jobs they like.

Example starting roles

  • Data analyst
  • Digital and social content strategist
  • Digital account associate
  • Digital marketing specialist
  • Digital marketing and eCommerce specialist
  • Digital media buying specialist
  • eCommerce specialist
  • Market research analyst
  • Research associate
  • Search engine optimization analyst
  • Social media coordinator
  • Web strategist

Explore career pathways


Students can contact a program director or the Zhang Career Center to discuss careers in digital marketing and eCommerce. Employers with relevant job and internship opportunities can also contact any of the following.

Dr. Scott Cowley
Assistant Professor of Marketing
Email Dr. Cowley

Dr. Bidyut Hazarika
Assistant Professor of Business Information Systems
Email Dr. Hazarika

Contact the Zhang Career Center