Chitra Singh

Photo of Chitra Singh
Chitra Singh
Assistant Professor, Fashion Merchandising and Design
(269) 387-3719
3406 Kohrman Hall, Mail Stop 5322
Mailing address: 
Department of Family and Consumer Sciences
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5322 USA
  • Ph.D., Oklahoma State University
  • M.F.M., (Merchandising) National Institute of Fashion Technology (NIFT), India
  • A.A., (Product Development) Fashion Institute of Design and Merchandising (FIDM), CA
  • B.S., GNDU University, India
Research interests: 
  • Older consumer behavior and improving retail environment for older consumers
  • Sustainable consumption within the textile and apparel industry
  • Consumer brand relationship and sustainable consumption

Dr. Singh teaches both undergraduate and graduate classes, including courses focusing on retail buying, merchandising seminar and global aspects of the fashion industry.