The Division of Enrollment Management at Western Michigan University is comprised of six functional areas, which provide an array of services, and programs to manage, support and enhance the university’s recruitment and retention goals. Enrollment Management is committed to maintaining collaborative partnerships throughout the university community and promoting data driven decision-making. We encourage a student-centered focus across the student life cycle, which delivers a student experience that will encourage a life-long affiliation. We believe student success begins at the point of student recruitment and extends beyond the boundaries of graduation.
Enrollment Management's primary functions
- Enrollment Management Organizational Chart
- Admissions
- Bronco Express
- Financial Aid
- Precollege Programming
- Registrar
Enrollment data
Enrollment Management Partners
Access EMCRM (Salesforce/TargetX)
Enrollment Management CRM (EMCRM) is the enterprise tool used for recruitment and admissions at WMU. Existing users authenticate by signing in with their Bronco NetID and password and completing the DUO push.