Business (pre-BBA)

Many first-year college students are interested in studying business, but do not know in which area they would like to specialize. As a student in Western Michigan University's Haworth College of Business, you will have an opportunity to explore many areas of business during your first four semesters. Every undergraduate business student at WMU starts as a pre-business major, and as such, takes foundational courses in general business, information systems, accountancy, finance, marketing and management. This broad introduction to business will allow you to narrow down your interests before declaring a major at the end of your sophomore year.

During your first semester at WMU, you will also have the opportunity to take a First-Year Experience course designed specifically for students interested in business. Taught by our faculty, academic advisors and career center staff, this course will help you learn more about your future major through exploratory assignments, guest speakers, and group activities and projects.

After completing the pre-business curriculum during your freshman and sophomore years, you will apply to the professional business program and officially declare one of the following 16 specialized majors offered by the Haworth College of Business.

  • Accountancy
  • Advertising and promotion
  • Computer information systems
  • Economics in business
  • Electronic business marketing
  • Finance
  • Food and consumer package goods marketing
  • General business
  • Health informatics and information management
  • Human resource management
  • Integrated supply management
  • Management
  • Marketing
  • Personal financial planning
  • Sales and business marketing
  • Telecommunications and information management

Learn more about WMU's business majors.

Beyond the classroom

If you still cannot decide which area of business best suits your particular strengths and skill set, don't worry. The Haworth College of Business offers extra-curricular opportunities to explore your career interests more in-depth.

  • Career center advisors: Career advisors work with students in an introduction to business course, helping them identify personal strengths and interests and showing how these results align with potential career paths. Career advisors are also available to help students through individual appointments.
  • Business Bash: Meet with fellow students in a variety of majors to find out about the college’s business-related student organizations. This event happens during the fall and spring semesters and assists students in connecting with peers who share their interests.
  • Business externship program: Build on your education. Explore a profession. Prepare for your career. Our highly successful, award-winning externship program is a one- to three-day collegiate-level job shadowing experience only for pre-business students.

Where is this program offered?