College of Health and Human Services

College of Health and Human Services
Western Michigan University
Kalamazoo MI 49008-5243 USA
(269) 387-7367

CHHS Marketing Support

The CHHS marketing team can develop a variety of content for academic units in the college to promote programs, events, student or faculty accolades, etc.

submit your request

Suggested lead times are below.

Please see notes on "preparing files" below to find out how you can make the process more efficient.

Event promotion

6 weeks notice to add event to calendar and promote via email, social media, WMU Today, etc.
Submit request

WMU News article

4 weeks notice to coordinate with subject matter experts and WMU News staff
Submit request

Social media posts

1-2 weeks notice to create and schedule posts. More notice required for events.
Submit request
Preparing your files

Website updates

1-2 weeks notice. Or request CMS access to make changes yourself immediately.
Submit request

Weekly email item

1-2 weeks notice to work your item in with other, existing items.
Submit request

Digital displays

1-2 weeks notice if your graphic is display-ready. 3-4 weeks notice if design is required.
Submit request
Preparing your files

Potentially helpful info

CHHS Social Media Guide

Have you checked the CHHS Shared Drive?

Did you know there's a CHHS Communications folder in the CHHS Shared drive? That folder contains recruiting and marketing materials and other files that you might want when talking about your programs.

  • Fliers: Current undergraduate fliers (grad fliers are in progress).

  • Logos: Official college, department, school and program logos.

  • Photos: Professional (and other) photos from the college, dating back to 2015 and earlier.

Preparing files

  • Digital displays: The digital displays are mini-billboards. They are viewed for 15-20 seconds. Use as few words as possible. Include a URL and/or QR code if appropriate. 1920x1080 pixels. Powerpoint widescreen slide is perfect size. Save as PDF or PNG.
    Note: If your image doesn't meet these specs, it will have to be redesigned, adding time to your request.

  • Social media: A printed flier is never appropriate for social media. Full stop. If your graphic has a QR code on it, it is not appropriate for social media. Full stop. The best possible image is an actual, engaging photograph - almost any dimensions are fine. If you feel that you must prepare a graphic, use as few words as possible. (Text is part of any social media post, so it does NOT have to be in the graphic, and it probably SHOULDN'T be in the graphic.) Include a URL, not a QR code, and make the graphic a 1:1 ratio square.

WMU writing guide WMU Visual Identity Submit materials here

Marketing Help Hub

To set up a meeting to discuss social media, video projects, website content, news stories, etc., schedule time on the CHHS Marketing Help Hub.
  1. Select a service
  2. Select a time
  3. Select a marketer

MARKETING HELP HUB