Food and Consumer Package Goods Marketing

Department of Marketing, Food and consumer package goods marketing program

Video of Craft your career at WMU Haworth: Food and consumer package goods marketing major
Western Michigan University is one of the premier universities in the United States offering a four-year business degree specializing in food and consumer package goods marketing. Graduates are heavily recruited by leading firms from all segments of the industry including manufacturers, sales agencies, food distributors, retail operations and marketing research firms. If you join this program, you will practice hands-on training and have close interaction with faculty. Most of the program classes range in size from 25 to 35 students.

A full 100% of food and consumer package goods marketing graduates are employed or in graduate school within three months of graduation.

Career outcomes

Beyond the classroom

As a food and consumer package goods marketing student at WMU, you will be encouraged to apply what you learn in the classroom by seeking valuable internship experiences with a large variety of firms located all across Michigan and the country. Thanks to generous industry support, the program provides annual scholarship opportunities totaling approximately $100,000. Members of these organizations engage in community service, business functions and social activities.

The program also sponsors a two-day conference that brings together more than 800 industry executives to discuss key business issues and emerging developments and also gives you an opportunity to interact with representatives from all segments of these industries.

After you graduate

Recent WMU graduates with degrees in food and consumer package goods marketing are working as:

  • Category analysts
  • Consultants
  • Sales agents

Among the companies they work for are:

  • Advantage Solutions
  • Coca-Cola
  • E&J Gallo
  • Hormel
  • Kellogg’s
  • Kroger
  • Meijer
  • Nielsen
  • P&G
  • Pepsi

WMU food and consumer package goods marketing students enjoy an excellent placement record upon graduation. Many alumni hold high-level executive positions with leading firms in the industry.

Where is this program offered?

  • Kalamazoo

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