Sakif Amin
Sakif Amin
(Sakif)
Assistant Professor of Marketing
Office:
(269) 387-5247
Location:
3241 Schneider Hall, Mail Stop 5430
Mailing address:
Department of Marketing
Haworth College of Business
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
Haworth College of Business
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
Bio:
Dr. Mohammad Sakif Amin is an assistant professor of marketing at Western Michigan University's Haworth College of Business.
His primary areas of research interest are salesperson motivation, self-efficacy, salesperson stereotype threat, salesperson opportunism and performance. Amin is also interested in brand endorser effectiveness. His research has been published in the Journal of Personal Selling and Sales Management. Amin also has conference papers in AMA and NCSM. Additionally, his teaching experience includes global marketing and personal selling.