The Haworth College of Business courtyard has three large bronze abstract sculptures surrounded by flowers.

Career Pathways

This list of career pathways at the Haworth College of Business gives students a look at a variety of industries. For more information about these pathways, please contact the the Zhang Career Center or the academic advising office to book appointments and learn more about the business majors related to these fields. 

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  • Accountancy

    A career in accountancy includes critical thinking, a passion for numbers and a keen eye for details. The accountancy industry is a vital system into the business world. Read about the career pathway in accountancy.

    Accountancy career pathway snapshot:

    • Median salary for recent alumni was between $55,001 and $60,000.
    • Careers include financial manager, auditor, budget analyst and controller.
    • Business externships at Plante Moran, Eaton and Kruggel Lawton.
  • Advertising and Promotion

    Prepare for a career in advertising and promotion by gaining a mix of in-demand skills in marketing, business fundamentals and communication. This career pathway can lead to opportunities across all major industries. Read about the career pathway in advertising and promotion.

    Advertising and promotion career pathway snapshot:

    • Median salary for recent alumni was between $40,001 and $45,000.
    • Careers include advertising and promotion manager, art director and copywriter.
    • Business externships at Haworth and Rocket Companies.
  • Business Analytics

    Business analytics careers are growing more in demand every day. Students who are tech-savvy, love to learn and can utilize technology should consider this career opportunity. Read about the career pathway in business analytics.

    Business analytics career pathway snapshot:

    • Median salary for recent alumni was between $42,501 and $47,500.
    • Careers include business intelligence analyst, computer systems analyst and management analyst.
    • Business externships at Haworth, Kellogg's and Rocket Companies.
  • Business Law

    Students who have a strong interest in law, but do not want to attend law school should consider the business law career pathway. If you are investigative and enterprising, look no further. Read more about the career pathway in business law.

    Business law career pathway snapshot:

    • Careers include litigation, solo and small firm and tax law.
    • Proficiencies include experience with data mining software, ERP and SAP software experience, public speaking and negotiation interpersonal skills.
  • Computer Information Systems

    Computer information systems is a rapidly growing industry. Students will gain skills which can lead to career opportunities including web and mobile application development, database administration, customer relationship management and more. Read about the career pathway in computer information systems.

    Computer information systems career pathway snapshot:

    • Median salary for recent alumni was between $42,501 and $47,500.
    • Careers include software analyst, computer programmer and information security analyst.
    • Business externships at Haworth, Kellogg's  and Rocket Companies.
  • Digital Marketing and eCommerce

    Students in the digital marketing and eCommerce program will immerse themselves in a realm of business, digital marketing and eCommerce technology. Read about the career pathway in digital marketing and eCommerce.

    Digital marketing and eCommerce career pathway snapshot:

    • Median salary for recent alumni was between $40,001 and $45,000.
    • Skills student will learn include search engine marketing, search engine optimization and web marketing.
  • Finance

    A career pathway in finance develops students into financial leaders at the Haworth College of Business. Gain insightful knowledge and experience with our Greenleaf Trust Trading Room and Student Invested Management Fund. Read about the career pathway in finance.

    Finance career pathway snapshot:

    • Median salary for recent alumni was between $45,001 and $50,000.
    • Careers include credit counselor, financial services sales agent, financial analyst, and real estate.
    • Business externships at Consumers Credit Union, Kellogg's and Plante Moran.
  • Food and Consumer Package Goods Marketing

    The food marketing program at the Haworth College of Business is in demand, with the right mix of skills for a great career. The Food Marketing and Supply Chain Conference is open to all majors and provides connections with hundreds of industry professionals. Read about the career pathway in food marketing.

    Food marketing career pathway snapshot:

    • Median salary for recent alumni was between $55,001 and $60,000.
    • Careers include positions in logistics, retail management and category management.
    • Business externships at E. & J. Gallo Winery, Hormel Foods and PepsiCo.
  • Human Resource Management

    A career in human resource management will give you the specialized skills to manage and develop others and work in a variety of HR areas. Read about the career pathway in human resource management.

    Human resource management career pathway snapshot:

    • Median salary for recent alumni was between $45,000 and $50,000.
    • Careers include corporate recruiter, employment specialist and human resource generalist.
    • Business externships at Arbor Financial Credit Union, Haworth and Kellogg's.
  • Integrated Supply Management

    Everyone is connected through the supply chain; the industry is fast-paced and involves continuous improvement. The Food Marketing and Supply Chain Conference is open to all majors and provides connections with hundreds of industry professionals. Read about the career pathway in integrated supply management.

    Integrated supply management career pathway snapshot:

    • Median salary for recent alumni was between $60,001 and $65,000.
    • Careers include positions in forecasting and planning, inventory management, transportation, logistics and operations.
    • Business externships at John Deere, Parker Hannifin and Brunswick.
  • Marketing

    Marketing is a vital industry to any successful organization or business. With a major in marketing, you will learning everything from branding to digital marketing to market research. Read about the career pathway in marketing.

    Marketing career pathway snapshot:

    • Median salary for recent alumni was between $40,001 and $45,000.
    • Careers include marketing manager, marketing research analyst and search marketing strategist.
    • Business externships at Arbor Financial Credit Union, Haworth and Rocket Companies.
  • Personal Financial Planning

    Personal financial planning will help you develop strong skills and a foundation in financial planning. Students with a passion for analytics, communication and client management should look into the personal financial planning industry. Read about the career pathway in personal financial planning.

    Personal financial planning career pathway snapshot:

    • Median salary for recent alumni was between $45,001 and $50,000.
    • Careers include personal financial advisor, investment advisor and relationship banker.
    • Business externships at Plante Moran and VandenBosch Capital Management of Raymond James.
  • Sales and Business Marketing

    Sales and business marketing taps into hands-on, experiential learning using the Robert S. Kaiser Sales, Negotiation and Leadership lab. This interactive lab performs role-playing sales exercises in a realistic business setting. Read about the career pathway in sales and business marketing.

    Sales and business marketing career pathway snapshot:

    • Median salary for recent alumni was between $45,001 and $50,000.
    • Careers include account executive, sales manager and client manager.
    • Business externships at E. & J. Gallo Winery, Coyote Logistics and Rocket Companies.

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