Haworth College of Business

Haworth College of Business
Western Michigan University
Kalamazoo MI 49008-5457 USA
Main office: (269) 387-5050
Advising office: (269) 387-5075

Kelley O'Reilly

Kelley O'Reilly
Chair
Professor of Marketing
Office: (269) 387-6133
Location:
3216 Schneider Hall, Mail Stop 5430
Mailing address:
Department of Marketing
Haworth College of Business
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
Kelley O'Reilly
Education:
  • Ph.D., Utah State University
  • MBA, Western Washington University
  • B.S., Western Washington University
Teaching Interests:
  • Sales
  • Marketing
Bio:

Dr. Kelley O'Reilly is chair of the Department of Marketing and professor of marketing at Western Michigan University.

Her scholarly interests include sales, service, and online decision-making. Her work has been published in numerous academic journals including Organizational Research Methods, Journal of Product & Brand Management, and International Journal of Qualitative Market Research, among others.

Prior to academia, O'Reilly spent more than 20 years in retail and service franchise businesses. She has held executive positions at Fortune 100 corporations, including senior vice president of strategy and brand development, vice president of sales and marketing and vice president of advertising. In these roles, she managed the sales, marketing, new product development, purchasing, advertising, training and retail management functions with full profit and loss responsibility. O'Reilly is a Certified Franchise Executive with the International Franchise Association and is a champion of small business owners and entrepreneurs.