Kelley O'Reilly

Dr. Kelley O'Reilly is chair of the Department of Marketing and professor of marketing at Western Michigan University.

Her scholarly interests include sales, service, and online decision-making. Her work has been published in numerous academic journals including Organizational Research Methods, Journal of Product & Brand Management, and International Journal of Qualitative Market Research, among others.

Prior to academia, O'Reilly spent more than 20 years in retail and service franchise businesses. She has held executive positions at Fortune 100 corporations, including senior vice president of strategy and brand development, vice president of sales and marketing and vice president of advertising. In these roles, she managed the sales, marketing, new product development, purchasing, advertising, training and retail management functions with full profit and loss responsibility. O'Reilly is a Certified Franchise Executive with the International Franchise Association and is a champion of small business owners and entrepreneurs.