Russell Zwanka
Russell Zwanka
Director of the Food Marketing Program
Associate Professor of Marketing
Mobile:
(518) 698-8204
Location:
3142 Schneider Hall, Mail Stop 5430
Mailing address:
Department of Marketing
Haworth College of Business
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
Haworth College of Business
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
Education:
- D.B.A., International School of Management - Paris
- M.S.M., Southern Wesleyan University
- B.S., University of South Carolina
Teaching Interests:
- Category management
- Food marketing
- Marketing research and strategy
- Sales management
Research Interests:
- CBD, THC, cannabis industry
- Food and alcoholic beverage marketing
- COVID-19 generational food impacts