Russell Zwanka

Photo of Russell Zwanka
Russell Zwanka
Associate Professor of Marketing
Office: 
(269) 387-5257
Mobile: 
(518) 698-8204
Location: 
3125 Schneider Hall, Mail Stop 5257
Mailing address: 
Department of Marketing
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5257 USA
Education: 
  • DBA, ISM Paris
  • M.S.M., Southern Wesleyan University
  • B.S., University of South Carolina
Teaching interests: 
  • Category management
  • Food marketing
  • Marketing research and strategy
  • Sales management
Research interests: 
  • CBD, THC, cannabis industry
  • Food and alcoholic beverage marketing
  • COVID-19 generational food impacts