Haworth College of Business Emerging Leader Alumni Award

Jordan Hefty, B.B.A.’14

Associate Director, Commerce Strategy, Saatchi & Saatchi X

Jordan Hefty has established herself as a creative force in the marketing world. An associate director of commerce strategy at Saatchi & Saatchi X, she specializes in blending data-driven insights with compelling storytelling to drive success. This can be seen in work such as the Effie award-winning Old Spice “School of Swagger” campaign, the “Your Laundry Your Way” campaign for P&G fabric care products, and the 24% sales increase witnessed by Griffin Claw Brewing Company following a rebrand.

Hefty’s most recent work involved a trip to London where she conducted in-market research for Wendy’s to develop international go-to-market and advertising strategies. 

As a proud Western Michigan University graduate, Hefty combines her academic knowledge with real-world experience to deliver shopper marketing solutions that are innovative and effective. Her experience as a Business Bronco laid the foundation for a career characterized by curiosity, adaptability and a relentless pursuit of excellence. 

Away from her day-to-day responsibilities, Hefty is passionate about her community, founding Saatchi & Saatchi X’s All in on Community Day and volunteering weekly at the Downtown Detroit Boxing Gym. Additionally, she is an advocate for continuous learning and mentorship, often providing career support to emerging marketers.