Department of Marketing Outstanding Alumni Award

Cynthia Herrera, B.B.A.’93

Vice President, North America Sales, SC Johnson

As vice president, North America sales. at SC Johnson, Cynthia Herrera leads all sales strategy, business development and customer relationship management across one of the world’s largest consumer goods manufacturers. In this high-impact role, she drives revenue growth, orchestrates national retail partnerships, and cultivates innovative go-to-market approaches while spearheading cross-functional teams and empowering a culture of excellence.

Previously, Herrera served as chief executive officer at Sun Bum, guiding one of the fastest growing sun care brands in the industry. Under her leadership since 2019, Sun Bum experienced remarkable growth, breakthrough innovation and a strengthened market position.

Herrera’s career at SC Johnson has spanned over two decades, encompassing numerous leadership positions in sales, marketing and management. She is recognized for her ability to elevate team culture while achieving ambitious business goals. Beyond her executive roles, she chaired SC Johnson’s Women’s Business Council and led the company’s United Way Campaign. In 2017, she was honored by Working Mother’s Magazine as Working Mother of the Year.

A dedicated member of Western Michigan University’s Food Marketing Advisory Board, Herrera received the 2022 Outstanding Alumni Award from Western’s food marketing program in recognition of her contributions to the industry. She also serves as a board member of San Diego Sports Innovators.

As an action-oriented leader, Herrera thrives on empowering others. Her overarching agenda is to inspire excellence through listening, guiding and mentoring while setting high expectations and fostering an environment of inclusivity, positive intent and accountability.