Marketing

Bachelor's in Advertising and Promotion

Are you a creative, strategic thinker? Do you have a passion for communicating? If so, the advertising and promotion major at the Haworth College of Business may be a perfect fit for you!

You will gain portfolio-building skills through real-world scenarios in the classroom—and beyond—to set you up for success in your chosen career path. And you will benefit from small class sizes and top faculty who bring their industry expertise to you.

The advertising and promotion major offers the best mix of marketing, communication and business fundamentals to help you land your dream position. Join the more than 2,000 alumni and see where the future takes you!

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Put your skills to work

Advertising and promotion majors work in a variety of positions across multiple industries. The skills you learn at WMU Haworth will set you up for success in any path that you choose to pursue. See below for some of the jobs WMU graduates hold and the companies where they are employed.

Job titles:

Account manager
Marketing coordinator
SEO analyst
Social media manager

Companies:

DDB Chicago
Doner
Amazon
Epsilon

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Learning that launches your career

In the advertising and promotion major at WMU Haworth, our faculty and staff is dedicated to helping you take your natural talents and build them into a rewarding career. Our instructors have extensive experience in the field and they work hard to design courses and assignments that give you real-world skills.