Statistics
100%
of business analytics graduates working full time have a job related to their degree
94%
of business analytics graduates are working or continuing their education quickly after earning their degree
100%
of business analytics graduates had instructors who made them excited about learning
Pursue a B.B.A. in business analytics
WMU Haworth’s business analytics program equips you with technical skills, business knowledge and AI capabilities to transform data into insights that drive organizational decisions. Through hands-on coursework, you will gain experience with the tools and techniques used to collect, manage, analyze, visualize and interpret data from small datasets to large-scale business information.
The program’s cross-functional approach prepares you to apply analytics across every area of business, including marketing, finance, supply chain and operations. The Center for Business Analytics further enhances your learning through research and consulting opportunities, allowing you to work with real organizations before graduation.
With growing demand for data-driven professionals, a business analytics degree positions you for a successful career in a rapidly expanding field. The U.S. Bureau of Labor Statistics projects strong growth in analytics-related occupations, including a 21% increase in operations research analyst roles by 2034, making business analytics one of the most valuable degrees for today’s AI-powered business environment.
What you’ll learn
The business analytics curriculum at WMU Haworth covers the full data lifecycle: collecting, storing, visualizing, analyzing and communicating data insights that support business decision-making. You’ll develop proficiency with industry-leading analytics and AI-enabled tools while building the critical thinking and communication skills needed to translate complex data into clear, actionable recommendations for both technical and non-technical audiences.
You’ll gain experience in data extraction, spreadsheet analysis and data modeling, database methodologies, data mining, machine learning and AI, with opportunities to expand your expertise through additional coursework in programming, cybersecurity, project management and customer relationship management (CRM). Internship opportunities and hands-on learning experiences further allow you to apply your skills to real-world business challenges and build valuable professional connections before graduation. Your technical expertise will be strengthened by a foundation in ethics, communication and teamwork—essential qualities that distinguish successful analytics professionals and help you stand out in today’s competitive job market.
The program’s cross-functional focus prepares graduates for careers across virtually every industry, as organizations increasingly rely on data and AI to improve performance, understand customers, optimize operations and shape strategy. Career opportunities include analyst roles in a variety of industries, including supply chain, business intelligence, research and more. Through the Center for Business Analytics, you will also gain valuable consulting experience by working with real organizations on data-driven challenges before graduation.
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I have always been interested in the process of how data is incorporated into a company's growth cycle, so it’s very exciting to learn about this through actually doing it in my professional field.
Where you’ll be after graduation
Business analytics graduates from WMU Haworth go on to careers as business analysts, business intelligence analysts, health analysts, marketing analysts, project managers and solution architects. Recent graduates have been hired by Eaton, HSBC, General Motors, Meijer, Owens Corning and Reckitt. The range of employers that hire WMU Haworth business analytics majors reflects how the program applies to different industries.
WMU Haworth’s Zhang Career Center connects business analytics students with internship placements, career coaching and employer recruiting events throughout their degree. With 100% of graduates working full time in a job related to their degree, WMU business analytics graduates are consistently prepared and in demand.
What others have achieved
What others have achieved
WMU business analytics students and graduates are already making their mark. Here's a look at two of them.
Making the most of your learning experience
The Center for Business Analytics is one of WMU Haworth’s most distinctive experiential learning resources, connecting students with research and real-world business engagements. Guided by the center's award-winning faculty researchers, students gain a competitive edge in the job market and build a portfolio of tangible outcomes to showcase to employers.
The Zhang Career Center supports business analytics students with internship placements, employer recruiting events and career coaching across the industries where graduates land. Academic advising is available throughout the program to help you tailor your coursework, explore graduate certificate options and make the most of every opportunity WMU Haworth offers.
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What scholarships are available for a business analytics degree?
WMU Haworth offers a range of scholarships for business analytics students, awarded based on academic merit and financial need. Admitted students can explore and apply for scholarships, including department-specific and university-wide awards through WMU's Scholarship Universe matching tool.
