Introduction to Customer Discovery (ICD) training

WMU ORI will be offering Introduction to Customer Discovery (ICD) training this fall using the Business Model Canvas. ICD provides entrepreneurs an opportunity to learn about the customer discovery interview process and business model design. The customer interview process is one of the first steps in commercialization of any product or technology. The course is a joint sponsorship with Michigan Technological University and Western Michigan University. This collaboration provides eligibility for teams to participate in the national I-Corps program sponsored by NSF. ICD trainings are scheduled for late afternoon/early evening on Oct 12, Oct 19, Oct 26, Nov 2, and Nov 9. To apply, contact Steve Weber Ph.D., Director Technology & Commercialization (steven.weber@wmich.edu).