March 2025 Newsletter

Morgan Robertson

Student internship is a slam dunk

Morgan Robertson is taking big shots at Western Michigan University. The senior marketing and sport management student has taken her skills from the classroom to the court, as she interned with the Detroit Pistons this past summer.

Scott Cowley and Digital Marketing students in front of a Lion King banner

WMU digital marketing students create influencer campaigns for Disney’s The Lion King

Western Michigan University digital marketing students partnered with Miller Auditorium to promote Disney’s The Lion King through a student influencer campaign on social media. They created content that encouraged attendance and promoted a ticket discount, providing students with creative marketing experience beyond the classroom.

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