Jordan Hefty, B.B.A.’14

Marketing Mastermind

Senior Strategist, Saatchi & Saatchi X

Jordan Hefty has spent the last decade reshaping industries with ingenuity and strategic insight through innovative marketing campaigns.

The mastermind behind Old Spice’s award-winning “School of Swagger” campaign, Hefty bridged the gap between Walmart and its shoppers, driving positive change for at-risk high schoolers. When tasked with tackling declining fabric care sales, she launched the game-changing "Your Laundry, Your Way" campaign.

Her strategic skills garnered results in the Griffin Claw Brewing Co. rebrand, boosting sales by an impressive 24%. Hefty’s contribution to the brand strategy for Nemours Children’s Health paved the way for healthier futures for youth across the country. Her influence even extended to Alfa Romeo’s successful United States market reentry.

Beyond professional accomplishments, Hefty champions authenticity and inclusion, founding and leading the DEI committee at Saatchi & Saatchi X. Her transformative work celebrates and amplifies diversity. Colleagues commend Hefty for her commitment to transparency, using all data—positive and negative—to craft impactful solutions. She’s celebrated for marrying business insights with empathetic understanding, driving client and agency growth while also inspiring industry excellence.

Funniest Work Experience: 

“My team went to an escape room for a fun, team-building exercise. As we—a group of strategists—worked our way through clues, we found ourselves creating obstacles by overthinking (strategizing, maybe?) to the point where a staff member from the escape room had to intervene to tell us that we had already solved the room five minutes earlier.”