Fall/Winter 2019-20

Western Michigan University is not a place to go, it's a place to become. That's the mantra emerging from the Think Big initiative, which is reimagining the University's brand and its promise to students.

Throughout the process, participants have distilled more than 300 ideas to create a shared vision that encompasses four core values: a WMU student journey will focus on purpose, career and well-being, all rooted in the foundation of flexibility.