Bachelor's in Sales and Business Marketing

 

Become a superstar salesperson at WMU! With our focused program and resources like the Robert S. Kaiser Sales, Negotiation and Leadership Lab, we have what you need to succeed in the world of sales. And if competition is your thing, we have a variety of opportunities each year to compete against other universities all over the country in sales competitions, with WMU often placing in the top 10.

100%

of sales and business marketing graduates had instructors who made them excited about learning

—2024-25 Career Outcomes Report

100%

of sales and business marketing graduates participated in Experience-Driven Learning

—2024-25 Career Outcomes Report

98%

of sales and business marketing graduates working full time have a job related to their degree

—2024-25 Career Outcomes Report

Sales skills that take you places

WMU Haworth sales and business marketing grads are enjoying fulfilling careers across a variety of industries. See some of the positions our graduates hold and companies where they are employed.

Job Titles:

  • Account manager
  • Business development representative
  • District sales manager
  • Sales development representative

Employers:

  • Abbott
  • Gallo
  • Gallagher
  • PepsiCo
  • Stryker
  • Whirlpool

Learning that launches your career

Are you interested in learning from faculty who have held top executive positions in sales, who can bring you the relevant experiences you need to succeed as a salesperson? Then, the sales and business marketing program is right for you. One of just a handful of programs in the U.S. that offers an undergraduate degree focused on selling and sales management, the sales and business marketing program at WMU Haworth provides an intense sales curriculum focused on real-world sales skills. The program has been named a top sales program in the U.S. for the 16th consecutive year by the Sales Education Foundation.

What does this mean to you?  The program's reputation means that employers seek out WMU sales graduates, recruiting from WMU Haworth year after year. You will close the deal on a phenomenal career by earning your degree in sales and business marketing!

 

Are scholarships available?

Yes. We offer a variety of scholarships for sales and business marketing students based on merit and financial need.