Sales and Business Marketing

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Western Michigan University is one of just a handful of universities that offer a major focusing on selling and sales leadership. We have been recognized since 2007 as having one of the "Top University Sales Programs" by the Sales Education Foundation and are ranked No. 1 in "Top U.S. Sales Schools" by

Our sales and business marketing programs teaches students how to "sell the Western Way," which focuses on relationship selling for long-term success. Check out LinkedIn #sellingthewesternway. You will prepare to excel in entry-level sales positions and possess the broader framework for future success in upper-level management. Our program features faculty with real-world experience in sales and sales leadership, small class sizes and a hands-on experiential learning philosophy.

If you choose to major in sales and business marketing at WMU, you will spend a significant amount of time in the Robert S. Kaiser Sales, Negotiation and Leadership Lab, one of the best university sales learning facilities in the nation. In this interactive digital lab, you will perform role-playing sales exercises in a realistic business setting.

What can you expect from a sales and business marketing career? A goal-oriented environment, a people-and process-focused job, a good deal of freedom, and widely differing positions ranging from prospecting to face-to-face selling. Find out how our program will give you the competitive edge for a successful future now!

A full 100% of sales and business marketing graduates are employed or in graduate school within three months of graduation.

Career outcomes

Beyond the classroom

WMU's sales and business marketing students have had great success at a number of national sales competitions, with several teams and individual students placing in the top five in the country at a variety of competitions, including first place finishes. 

As a sales and business marketing student at WMU, you will be urged to participate in national sales competitions and other experiential learning activities. You'll also be encouraged to join student organizations like the Sales and Business Marketing Association. With more than 300 members, it focuses on bringing employers and students together to develop networking and job opportunities.

After you graduate

With a 99 percent active engagement rate and 100 percent job satisfaction, a degree in sales and business marketing from WMU opens up a variety of career paths. Companies our graduates have worked for include:

  • Aerotek
  • Coyote Logistics
  • Hormel
  • Kellogg's
  • Microsoft
  • Rocket Companies
  • State Farm
  • Stryker
  • Thomsen Reuters
  • UPS

Where is this program offered?

  • Kalamazoo

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