Business Buzz

Virtual study abroad

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Students had the opportunity to brainstorm with Indian business and nonprofit leaders; experience Indian dance, music and art; learn to cook with Indian spices; and even ride along with a live motorcycle tour through the streets of Bangalore. Business Broncos still had a valuable study abroad experience during the pandemic as international borders remain closed, with WMU’s inaugural virtual study abroad program, designed by Dr. Tim Palmer, interim chair and professor of management.

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HR students accepted at prestigious grad schools

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Nine human resource management students earned spots at some of the top graduate schools for human resources and labor relations, including University of Illinois, Cornell and Michigan State University. This is the highest number of seniors who have gone on for graduate study in the program’s history. Human resource management graduates field offers from companies such as Eaton, Exxon-Mobil, General Mills, Honeywell, Microsoft, Pfizer, PepsiCo, Texas Instruments and Zillow.

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Cybersecurity undergraduate degree

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In fall 2020, WMU launched its interdisciplinary undergraduate cybersecurity degree, building on the success of the existing graduate certificate and master’s program. Combining faculty expertise and industry connections from business information systems and computer science, the degree is offered fully online and prepares students for one of the most in-demand fields today. The COVID-19 pandemic has accelerated the need for professionals who can ensure information security—and that trend is likely to continue.

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Business programs in China experience exponential growth

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The Western Michigan Institute, formed as a partnership between WMU and Guizhou University of Finance and Economics in China, now has a total enrollment of 841 students after sustained growth over the past several years. Students can choose to take courses at both GUFE and WMU Haworth or earn their degrees entirely in China with WMU faculty traveling to teach courses in a variety of disciplines.

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Freezer organizer ices out the competition

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A class project with a solution to make freezers work smarter (not harder) for those with limited space or who need to optimize their freezers for meal prep was the winner of the K.C. O'Shaughnessy Bronco Pitch Competition and Showcase. Freezer Smart is a durable, metal storage system that helps people with freezer units at the top of their fridge organize their frozen items for maximum space, visual display and ventilation. Uniquely designed to be adjustable both vertically and horizontally, the shelving system also has design features that make it impossible for food to fall out of the freezer and onto the floor.

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WMU Giving Day

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Together, the WMU community raised $2,371,996 during this year’s Giving Day. The Department of Military Science and Leadership was the WMU Haworth department with the most donors during the 24-hour period, being named a winner in both the Lunchtime Crunchtime Challenge and the Final Countdown Challenge, with the Alumni and Friends of ROTC Cadet Fund also performing well throughout the day and earning recognition in the Final Countdown Challenge.

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