Greg T. Gerfen, B.B.A.'83

Department of Marketing - Hall of Fame Award

Greg Gerfen graduated with a B.B.A. in advertising and promotion from WMU in 1983. During his nearly 30-year career, he has worked at four agencies, including BBDO, Tracey-Locke, and for the past 23 years Doner Advertising. Gerfen has been fortunate to help shape the advertising strategies for Blue Chip brands like The UPS Store, National Car Rental, Red Roof Inns, Iams Pet Foods, Comerica Bank, Tabasco Pepper Sauce, Kraft Foods, Tyson Foods and The Hormel Company. During his career, Gerfen has won three Effie awards, which recognize campaigns with outstanding performance and effectiveness in the marketplace.

Gerfen has been active with the WMU AdClub for over 15 years. Each year, he looks forward to speaking at the club meeting and then interviewing students the following day. There are quite a few Broncos roaming the halls of Doner as a result of these visits.

Gerfen met his wife, Lynne, at Western during the fall of their freshman year, and the couple celebrated their 29th anniversary in June.  They have three children: Jack, Michelle and Natalie. Natalie is beginning her Bronco story as a first-year student at WMU this fall.