Marketing and Communications

The Office of Alumni Relations and Marketing at Western Michigan University's Haworth College of Business provides planning, copywriting, design and production services to help you improve visibility and achieve your marketing goals.

Guide for working with the Office of Alumni Relations and Marketing

College news and events

Logos and design elements

Logos must be sized proportionally. Do not squeeze horizontally or vertically. For more information, visit wmich.edu/visualidentity/logos. Please contact Liz Haskin at (269) 387-6054 if you need a different color logo or different file types.

Electronic letterhead

Use this customizable letterhead to create electronic letterhead for your program or department.

Templates

The college provides a variety of templates for departments to create promotional material. Fliers and 11" x 17" posters created with these templates can be printed through the duplicating center (please indicate size when printing poster templates). For assistance, contact the Office of Alumni Relations and Marketing at hcob-communications@wmich.edu.

Pictured is a grey digital template.

Digital signs

Note: Please keep the text short and simple—event, date, time, room—and include a picture, if desired. The background and font must remain as they appear on the template. Submit your slide to the administrative assistant in your academic department. Student groups may submit a digital sign to hcob-communications@wmich.edu.

Download digital sign template


PowerPoint templates

Use these templates to create presentations. Schneider 2150 (the Dean's Conference Room) has a special screen size and templates for that screen should be used if your presentation will be held there.

Standard Screen
Schneider 2150 (Dean's Conference Room) Screen


Word templates

Photography

The Office of Alumni Relations and Marketing has a collection of high-quality photos taken by the University photographer for design needs. Please contact Kim Crandall at (269) 387-5964 to request photos. Please also contact the office to schedule a photo shoot for upcoming press or promotional materials.

Video Production

The communications team can advise on video projects in terms of best practices, storyboarding and editing. Please contact us to meet about your video project.

Note: If you are using music in a video, you may want to consider using royalty-free music or purchasing stock music for your production. Use of many songs requires purchasing the rights to the music in order to share the work publicly as a part of your video and may be cost prohibitive. Contact the communications team if you have questions about music use in video productions.

DOWNLOADABLE VIDEO CONFERENCING BACKGROUNDS

Add some Haworth College of Business fanfare to your next conference call! Show your coworkers, friends and family that your Business Bronco pride is going strong with these digital backgrounds. Download the zip file and pick your favorites here.

Download the backgrounds