Marketing and Communications

The Office of Alumni Relations and Marketing at Western Michigan University's Haworth College of Business provides planning, copywriting, design and production services to help you improve visibility and achieve your marketing goals.

Communications resources

  • Digital signs in Schneider Hall

    Departments and offices across campus, as well as registered student organizations (RSOs), are welcome to advertise their news and events on the digital displays throughout Schneider Hall. These must be submitted by EOD Thursday to be included in the weekly update and active the following week. Please read the guidelines before creating and submitting your digital sign.

  • Electronic letterhead

    Use this customizable letterhead to create electronic letterhead for your program or department.

  • Logos and design elements

    Logos must be sized proportionally. Do not squeeze horizontally or vertically. For more information, visit


  • Photography

    The Office of Alumni Relations and Marketing has a collection of high-quality photos taken by the University photographer for design needs. Please email Rachael Bower to request these photos, or to schedule a photo shoot for upcoming press or promotional materials.

  • Video production

    The communications team can advise on video projects in terms of best practices, storyboarding and editing. Please contact us to meet about your video project.

    Note: If you are using music in a video, you may want to consider using royalty-free music or purchasing stock music for your production. Use of many songs requires purchasing the rights to the music in order to share the work publicly as a part of your video and may be cost prohibitive. Contact the communications team if you have questions about music use in video productions.

Branded template downloads

The college provides a variety of templates for departments and students to create promotional material. These templates have been tested for printing through the Duplicating Center in Schneider Hall.

  • 8.5" x 11" fliers


  • 11" x 17" posters


  • 5.5" x 4.25" postcards

  • 8.5" x 11" Word files with header



  • Instagram templates

    Use these templates to promote your WMU Haworth event on social media. These are Adobe Illustrator files that can be edited within Illustrator or Canva. There are files for both posts and Stories that include the title, subtitle, date, time, location and a photo for the event. When adding a photo to either template, make sure to right-click the photo and choose 'send to back' so that it's formatted within the brown outline. 

    How to import an Adobe Illustrator or Photoshop file to Canva


  • PowerPoint slides

    In addition to a standard slide template, we also provide a special slide template for the display in 2150 Schneider Hall (Dean's Conference Room). Please use the Dean's Conference Room template if you will have a presentation there.



  • Virtual meeting backgrounds

    Add some WMU Haworth fanfare to your next video conference call! Show your coworkers, friends and family that your Business Bronco pride is strong with these digital backgrounds. Right click and save your favorites.  



Still have questions?

The alumni relations and marketing team has answers. Stop in 2010 Schneider Hall and speak to a staff member, or contact Stacey Anderson, director of marketing and communications below.