Marketing and Communications

The Office of Alumni Relations and Marketing at Western Michigan University's Haworth College of Business provides planning, copywriting, design and production services to help you improve visibility and achieve your marketing goals.

Guide for working with the Office of Alumni Relations and Marketing

College news and events

Submit a Haworth College of Business news or event announcement
Post your events on the college calendar. Departments and student organizations associated with the Haworth College of Business may request an account by contacting hcob-communications@wmich.edu.

Templates

The college provides a variety of templates for departments to create promotional material. Flyers and 11" x 17" posters created with these templates can be printed through the duplicating center (please indicate size when printing poster templates). 24" x 36" posters will need to be professionally printed. For assistance, contact the Office of Alumni Relations and Marketing at hcob-communications@wmich.edu.

Digital signs

Preview of digital sign template Note: Please keep the text short and simple—event, date, time, room—and include a picture, if desired. The background and font must remain as they appear on the template. Submit your slide to the office coordinator in your academic department. Student groups may submit a digital sign to hcob-communications@wmich.edu.

Digital sign template

Flyers and posters

Letterhead

Note: This template is not a substitute for regular letterhead. It should only be used only where electronic correspondence is required. For departmental or program electronic letterhead, please contact Kim Nelson in the Office of University Relations. Email Kim Nelson

College of Business electronic letterhead

Powerpoint templates

Program template

Program cover icon The program booklet template is available to use at conferences or other University events to outline scheduled activities. Please contact the alumni relations and marketing office for the Publisher file and to discuss cover designs and printing options.

Logos and design elements

W and Haworth College of Business logo Logos must be sized proportionally. Do not squeeze horizontally or vertically. For more information, visit wmich.edu/visualidentity/logos. Please contact Cindy Wagner at (269) 387-5928 if you need a different color logo or different file types.

Photography

The Office of Alumni Relations and Marketing has a collection of high-quality photos taken by the University photographer for design needs. Please contact Cindy Wagner at (269) 387-5928 to request photos. Please also contact the office to schedule a photo shoot for upcoming press or promotional materials, or to borrow a camera to take photos at an event.

Video Production

The communications team can advise on video projects in terms of best practices, storyboarding and editing. Please contact us to meet about your video project, borrow a video camera or discuss video production services on campus.

Note: If you are using music in a video, you may want to consider using royalty-free music or purchasing stock music for your production. Use of many songs requires purchasing the rights to the music in order to share the work publically as a part of your video and may be cost prohibitive. Contact the communications team if you have questions about music use in video productions.