Marketing and Communications

The Office of Alumni Relations and Marketing at Western Michigan University's Haworth College of Business provides planning, copywriting, design and production services to help you improve visibility and achieve your marketing goals.

Guide for working with the Office of Alumni Relations and Marketing

College news and events

Logos and design elements

Logos must be sized proportionally. Do not squeeze horizontally or vertically. For more information, visit

Electronic letterhead

Use this customizable letterhead to create electronic letterhead for your program or department.


The college provides a variety of templates for departments to create promotional material. Fliers and 11" x 17" posters created with these templates can be printed through the duplicating center (please indicate size when printing poster templates). For assistance, contact the Office of Alumni Relations and Marketing at

Instagram templates

Use these templates to promote your WMU Haworth event on social media. These are Adobe Illustrator files that can be edited within Illustrator or Canva. There are files for both posts and Stories that include the title, subtitle, date, time, location and a photo for the event. When adding a photo to either template, make sure to right-click the photo and choose 'send to back' so that it's formatted within the brown outline. 

How to import an Adobe Illustrator or Photoshop file to Canva 


Download the Instagram templates

Digital signs

Please keep the text short and simple—event, date, time, room—and include a photo, if desired.  When finished, email the PowerPoint file to our administrative assistant, Rachael Bower, at with the start and end date of your desired posting. These must be submitted by EOD Thursday to be included in the weekly update and active the following week.


8.5"x11" fliers

PowerPoint templates

Use these templates to create presentations. Schneider 2150 (the Dean's Conference Room) has a special screen size and templates for that screen should be used if your presentation will be held there.

Standard screen
Schneider 2150 (Dean's Conference Room) screen

Word templates


The Office of Alumni Relations and Marketing has a collection of high-quality photos taken by the University photographer for design needs. Please contact Amy Coughenour at (269) 387-5964 to request photos. Please also contact the office to schedule a photo shoot for upcoming press or promotional materials.

Video production

The communications team can advise on video projects in terms of best practices, storyboarding and editing. Please contact us to meet about your video project.

Note: If you are using music in a video, you may want to consider using royalty-free music or purchasing stock music for your production. Use of many songs requires purchasing the rights to the music in order to share the work publicly as a part of your video and may be cost prohibitive. Contact the communications team if you have questions about music use in video productions.

Downloadable video conferencing backgrounds

Add some WMU Haworth fanfare to your next conference call! Show your coworkers, friends and family that your Business Bronco pride is going strong with these digital backgrounds. Download the zip file and pick your favorites here.

Download the backgrounds