Following a dream
“I’ve always wanted to work for the Kellogg Company and have been following the internship listings since I came to WMU,” says Erin Sionkowski, an electronic business marketing major and current information technology intern at Kellogg.
She clinched her dream internship by meeting with a recruiter at the fall 2015 Business Career Fair. “The company always seemed like a fun and innovative place to work, and its history of having interns work on real projects was a huge draw for me.”
Electronic business marketing majors at WMU have a unique opportunity to be multi-disciplinary, fusing their marketing skills with an interest in information technology and computer information systems. In her role at Kellogg, Sionkowski has continued to strengthen all of her skills.
As a part of the Consumers of the Future internship team, Sionkowski works on global marketing solutions. Her charge? Content development for the digital platforms the company is creating.
“I am constantly creating new product advertisements so that fresh content is circulating on our platforms,” she says. She also has had an opportunity to work directly with clients. “During the second day of my internship my fellow interns met with a potential business partner and talked about how we could apply his work to what we were doing. It was exciting to be so empowered to help make decisions just on our second day.”
Sionkowski is quick to credit the Haworth College of Business for helping her be ready to take on any task brought to her during the internship.
“It has been my diverse, in-depth education in the college that has really prepared me for the work I do every day,” says Sionkowski. “I’ve used skills learned from every single business class I’ve taken while interning. I also learn from my fellow interns. People with different perspectives and knowledge can teach you even more about things you already understand.”
Sionkowski’s vision to innovate in digital marketing doesn’t stop with one food company. “I chose my major because I was obsessed with Taco Bell’s social media presence,” she says. “Three years after I chose my major, the digital marketing specialty has exploded.” From her internship to course assignments, Sionkowski continues to blaze her trail in the digital marketing field, realizing dream after dream.
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