Craig Ferry, a junior majoring in marketing, claimed first place in the Virtual Business Professional Project, which focuses on global student collaboration and communication best practices in a virtual environment, with companies such as Amazon, Audi, Google, Netflix, SpaceX and Starbucks reviewing the reports the students create. Ferry and his teammates analyzed Google’s online presence making recommendations that a company representative noted were “ready to share with senior stakeholders.”
Four students placed first for the undergraduate title at the Association for Corporate Growth Cup, winning a $6,000 cash prize. The team was comprised of Jake Myers, Martin Walker, Megan Rooney and Devon Kelly, and bested 20 teams from 11 universities. The competition challenges students to generate strategies involving merger and acquisition alternatives, valuation, capital markets, finance options and corporate strategy.
A team of integrated supply management students finished in first place at the General Motors/Wayne State University Supply Chain Case Competition, making recommendations for sourcing battery trays for the GMC Hummer EV and BrightDrop Electric Delivery Van. The team from WMU Haworth included Peyton Hurley, Alexandra Henson, Madison Dober and Connor McKenney, and ranked first among 16 teams from top supply chain management programs.
A team of four students claimed first place in the Desert Cup at Arizona State University’s Collegiate Sales Competition. Adam Brayton, Kaitlyn Lay, Madeline Kastel and Hannah Kovachevich represented WMU at the competition, which tasked students with two components: speed selling and sales role-play. WMU took the overall team award for the event, outperforming 12 universities.
For the first time in Western Michigan University’s history, a team of 30 Haworth College of Business advertising and promotion students has won first place in the American Advertising Federation’s National Student Advertising Competition. The team was comprised of advertising and promotion students in the major’s capstone course, and the competition served as the course’s final project.