Alec Wyman, B.B.A.’15

The Brand Building Bronco

Marketing Manager, Escalade Sports

Hitting the target—that is what Alec Wyman specializes in as a marketing professional. The marketing manager for Escalade Sports’ portfolio of archery brands, Wyman has used his degree from WMU Haworth to establish himself as a leader in marketing strategy and branding. He has held roles in the public safety, automotive and sporting goods industries, helping brands increase consumer engagement and capture market share.

Wyman’s growing list of accomplishments includes helping companies define, build, and execute digital, print, paid and unpaid marketing strategies. He has led sales, marketing and creative teams and overseen multimillion-dollar marketing budgets. Dedicating his career to all aspects of present-day marketing, from social media management and digital strategy to SEO and SEM best practices, his passion lies in elevating brands in the consumer spotlight and connecting them with their customers to increase brand loyalty.

Wyman is an alumni member of Western’s Delta Sigma Pi: Epsilon Omicron chapter and currently a member of the American Advertising Federation of Greater Evansville.

Favorite WMU Professor: “Dr. Kelley O’Reilly!”