KALAMAZOO, Mich.—The Sales Education Foundation is sold on Western Michigan University, naming the sales and business marketing program to its listing of top sales programs in the country for the 16th consecutive year. The organization uses data from universities and colleges to determine which institutions are ultimately included on its list—highlighting sales programs that are the very best at providing students with the knowledge and skills they need to succeed as sales professionals.
The sales and business marketing program has a strong track record when it comes to student success. According to the 2021-22 Career Outcomes Report WMU produces annually:
- 100% of sales and business marketing students working full time are employed in jobs related to their degree.
- 98% of sales and business marketing students are employed or continuing their education shortly after graduation.
- 98% of sales and business marketing students working full time are satisfied in their first professional sales roles.
“Serving over 200 students majoring in sales and business marketing, our success is the result of not just what we teach, but how we teach it,” says Dr. Kelley O’Reilly, chair of the Department of Marketing. “WMU Haworth faculty bring decades of industry experience to the classroom and are committed to providing unmatched hands-on learning that delivers real skills that lead to real jobs. Our students graduate knowing how to engage, understand, connect and build relationships in various sales environments, giving our graduates a significant advantage that delivers real value to customers and employers.”
Program highlights
The WMU sales and business marketing program continues to thrive by providing students numerous experiences in realistic selling scenarios.
Robert S. Kaiser Sales, Negotiation and Leadership Lab: As part of the curriculum, students role-play in the state-of-the-art Robert S. Kaiser Sales, Negotiation and Leadership Lab. The lab includes enhanced abilities to pinpoint areas for student improvement with detailed notes embedded in recordings of the exercises. Students also have the opportunity to share their footage with prospective hiring managers.
Student competitions: The WMU sales and business marketing program is a dominant force in sales competitions. This year, students from the program claimed second place as a team at the State Farm Marketing and Sales Competition, with a first place individual finish in the sales role-play category. In addition, students claimed second place in the Desert Cup, with another first place individual result in sales role-play.
Hear directly from Trenton Sands, who participated in the State Farm Marketing and Sales Competition, about his outstanding experience in the sales and business marketing program.
Find more information about the sales and business marketing program.
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