Statistics
100%
of digital marketing graduates working full time are satisfied with their job
100%
of digital marketing graduates had instructors who made them excited about learning
100%
of digital marketing graduates working full time have a job related to their degree
Pursue a B.B.A. in digital marketing
WMU’s digital marketing program is among the strongest in the country and keeps getting better. You’ll experience a modern curriculum designed to give you the skill sets employers hire for. The program offers a digital marketing student organization, an annual industry mentorship program and a digital marketing career fair, all of which connect you to peers and professionals while preparing you for the workforce.
Students in the program have won multiple championships in digital marketing case competitions against competing schools from around the world so you can be confident you’ll be joining a program with an established reputation for top digital marketing talent. We are on a mission to deliver you the best possible before-the-job training to set you up for career success.
What you’ll learn
In the digital marketing program, you’ll learn how to do what professional marketers do every day—generate consumer insights, plan strategic, data-aligned campaigns and bring your ideas to life through portfolio-worthy work.
You are guaranteed multiple experiences working with actual companies and campaigns in ways that will build in-demand skills in areas like digital market research, analytics, digital advertising and campaign planning, social media and content, search engine optimization, web design, e-commerce, marketing automation and AI.
You can also earn elective credit through marketing internships—and add a minor in a complementary subject like advertising or business analytics.
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The Digital Marketing Competition pushed me to rely on my teammates and draw on their strengths. It was a massive undertaking that required a true team effort from everyone involved. As a transfer student, being part of this team helped me fully embrace my pride in being a Bronco.
Where you’ll be after graduation
Graduates of WMU Haworth’s digital marketing program start their job search with a resume full of industry experiences that stack up against professionals already out in the field. That’s the value of a WMU digital marketing degree—you’ll enter the workforce with at least two real consulting projects and a personal portfolio upon graduation.
Recent graduates work at agencies and companies with starting job titles like digital marketing and analytics specialist, social media coordinator, SEO specialist, campaign coordinator and paid media specialist. WMU Haworth’s Zhang Career Center connects digital marketing students with excellent externship experiences and brings employers to campus for interviewing.
What others have achieved
What others have achieved
WMU digital marketing students and graduates are already making their mark—here's a look at some of their experiences.
What others have achieved
Making the most of your learning experience
WMU Haworth’s digital marketing program puts experience at the core of student learning. You’ll graduate with real proof that you’re good at digital marketing. Digital marketing courses are structured to add relevant skills and work samples to your resume, so you create a winning portfolio that lands you the job you want. You’ll have opportunities to get leadership experience in the digital marketing student organization, participate in digital marketing case competitions, be paired with a mentor and meet digital marketing employers through recruiting events.
While tools and technologies evolve, the digital marketing program is focused on making sure you’ll have hands-on experience with a variety of creative and analytical programs, with a foundation of good strategic thinking. Examples of the tools integrated into recent digital marketing courses at WMU include: Google Analytics, Google Search Console, WordPress, Semrush, HubSpot, Figma, Canva, Meta Business Suite, and BuzzSumo, in addition to AI tools.
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What scholarships are available for a digital marketing degree?
WMU Haworth offers scholarships for digital marketing students based on academic merit and financial need. Admitted students can explore and apply for all available awards, including university-wide and college-level funding, through WMU's Scholarship Universe matching tool, which makes it easy to find the right opportunities. Paying for your education shouldn't be a barrier, and WMU's financial aid team is here to help you find every resource available.
