Digital Marketing

Bachelor's in Digital Marketing

You’re a strategic thinker who loves making connections in person and online. That’s how you know the digital marketing program aligns with your interests: It combines business skills in communication, media and technology that will prepare you for a future as a marketing leader.

With professors dedicated to teaching you the latest techniques, trends and tools, you’ll graduate from Western ready to deliver your digital expertise to companies. Content creation, Google Analytics, search engine optimization (SEO) and social media strategy will be some of the topics covered in your courses—with opportunities to address real marketing challenges via student competitions and projects.

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Explore Haworth College of Business

100%

of digital marketing graduates participated in experience-driven learning while earning their degree

—2023-24 Career Outcomes Report

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100%

of digital marketing graduates working full time have a job related to their degree

—2023-24 Career Outcomes Report

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100%

of digital marketing graduates had instructors who made them excited about learning

—2023-24 Career Outcomes Report

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Direct results for our degree

Digital marketing grads from WMU Haworth are driving impactful marketing solutions for organizations both nationally and globally. You can find our Broncos at media agencies to medical technology companies and everywhere in between.

WMU graduates with a B.B.A. in digital marketing have titles like:

Community manager
Content strategist
Digital consultant
Digital marketing specialist
Digital product manager
Email marketing manager
Growth marketer
Marketing associate
Marketing specialist
SEO analyst
Social media coordinator

They also work at these companies and more:

Accenture
Big Brothers Big Sisters of America
Part and Sum
SpartanNash
Stryker
Upwork

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Two students seating at a desk talking — Check out experience-driven learning opportunities

Learning that launches your career

Level up your ambitions and launch your career in digital marketing with the support of WMU’s innovative curriculum.

From our nationally-renowned Business Externship Program offered through the Zhang Career Center, to courses in personal and professional branding, you can join in curricular and co-curricular programs, like the student-led organization Digital Marketing at WMU, as well as work with advisors, alumni and professors to develop your professional skills and land an internship in the industry.