Digital Marketing and eCommerce

Western Michigan University's Digital Marketing and eCommerce major is an interdisciplinary major that combines the study of marketing and information systems to prepare students for careers in fields such as electronic commerce, data analytics, digital marketing, social media and web application development services. You will study digital technologies, web applications, web design and digital marketing practices in order to solve contemporary business problems and meet challenges in the rapidly changing digital marketplace.

A full 100% of of digital marketing and ecommerce graduates are employed or in graduate school within three months of graduation.

Career outcomes

Beyond the classroom

As a digital marketing and eCommerce student at WMU, you will be encouraged to get involved in business-related student organizations, including Alpha Kappa Psi, American Marketing Association, Business Technology Network, Delta Sigma Pi and WMU AdClub.

After you graduate

WMU graduates with degrees in digital marketing and electronic commerce find careers in fields such as:

  • Digital advertising and search marketing
  • Web development and conversion optimization
  • Social media and content marketing
  • Search engine optimization
  • Email marketing and automation
  • Marketing technology
  • Video marketing

Where is this program offered?

  • Kalamazoo

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