March 2019 Newsletter
March 2019 Newsletter
Zhang Career Center 10th anniversary celebration
The Zhang Career Center, located in Western Michigan University's Haworth College of Business, is celebrating its 10-year anniversary with a program and reception on Thursday, March 28, at 3:30 p.m., outside of 3020 Schneider Hall. The center oversees thousands of student interactions, organizes dozens of programs and hosts hundreds of employers each year.
RSVP for the event.
Social influencing unmasked with Phantom of the Opera project
Recognizing the power of influencer marketing as a way for tapping into target markets, Miller Auditorium staff looked to the college of business for help encouraging WMU students to attend the recent showing of The Phantom of the Opera. That help came from Dr. Scott Cowley, assistant professor of marketing, and a savvy group of digital marketing students.
Read more about the project.
Simply Bliss
To say Lauren Bliss is ambitious would be an understatement. At just 21 years old, she has already developed a new entrepreneurship club on Western Michigan University's campus, is a member of Alpha Chi Omega and has landed a marketing internship. Oh, and we should mention—she's also a business owner.
Fashion startup focused on sustainability wins WMU's business pitch competition
A clothing company focused on sustainable fashion won first place at Western Michigan University's seventh annual K.C. O'Shaughnessy Business Pitch Competition and Showcase. Rose Soma, majoring in fashion design and development, claimed the top spot after making a pitch for her company Rose Soma: Up-Cycled Shirts.
Read more about the competition and watch the pitches.
A Plan for Every Part is the answer for sourcing speed
William Crane, B.B.A.'06, founder and CEO of IndustryStar, an Ann Arbor, Michigan-based software and services firm specializing in partnering with procurement professionals to bring new products to market, was recently featured in Inside Supply Management Weekly. Crane advocates incorporating A Plan for Every Part in the advance-sourcing process as early as possible in the product life cycle.
Call for young alumni bloggers
Interested in blogging about your experience and sharing it with other young alumni? Consider writing for Alumni Unscripted, a blog for recent alumni.