Scott VanAvery and a student are welcoming students at an admitted student event.

March 2023 Newsletter

  • Michelle Herrera is standing outside of the Valley Dining Center, with their fingers making the shape of a 'W.'

    Craft your career at WMU Haworth

    Students at the Haworth College of Business are crafting their careers with experiences that take them outside the classroom and their comfort zones, leading to increased confidence and job opportunities. Hear from students—in their own words—about how WMU Haworth has supported them. Please share these major stories on our major students to inspire the up-and-coming Business Broncos in your life!

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  • Greg Gerfen is teaching an advertising class.

    WMU advertising students win over Michigan dairy industry with professional-level consulting

    Where do you go when you want to drink in fresh advertising ideas for your organization? Western Michigan University, of course! The United Dairy Industry of Michigan (UDIM) recently approached Greg Gerfen, instructor of marketing, to engage Western students in an advertising competition. The goal: to create a campaign that would establish dairy as a local, sustainable and healthy choice for Gen Z consumers as they begin to grocery shop on their own and create their future eating habits.

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