March 2023 Newsletter

Students at the Haworth College of Business are crafting their careers with experiences that take them outside the classroom and their comfort zones, leading to increased confidence and job opportunities. Hear from students—in their own words—about how WMU Haworth has supported them. Please share these major stories on our major students to inspire the up-and-coming Business Broncos in your life!

Where do you go when you want to drink in fresh advertising ideas for your organization? Western Michigan University, of course! The United Dairy Industry of Michigan (UDIM) recently approached Greg Gerfen, instructor of marketing, to engage Western students in an advertising competition. The goal: to create a campaign that would establish dairy as a local, sustainable and healthy choice for Gen Z consumers as they begin to grocery shop on their own and create their future eating habits.