April Newsletter 2020


Pictured are two professors.WMU researchers study food consumption behavior during COVID-19 pandemic

Two marketing researchers are at the forefront of understanding how a pandemic like the novel coronavirus affects food consumption behavior, with hopes that their findings can help in emergency management efforts.
Read about the research.

From college to career

Joy Goldschmidt found her perfect fit at the Haworth College of Business. As she prepares for graduation and a new career as a supply chain analyst at Dell, she is ready to embark on her next great journey.
Read her story.

Pictured are the food marketing team.Food marketing students clinch first place at national university case competition

Food marketing students soared to first place against teams from 13 other universities at the 2020 National Grocers Association Student Case Competition, held Feb. 23 in San Diego.
Read about the competition.

Pictured are the three students.Students take first place at finance competition

A team of three students claimed first place at the local CFA Institute Research Challenge on Feb. 27.
Read about the team.

Pictured are the 13 sales students.Sales students claim top spot at regional competition

A 13-member team of sales and business marketing students placed first in the Thomson Reuters Sales Competition on Feb. 21, besting teams from Michigan State, Central Michigan and Purdue universities.
Read about the victory.

Pictured is the winner of the Bronco Pitch Competition.Startup that takes the tangle out of power strips wins Bronco Pitch Competition

A startup company offering a mess-free alternative to traditional power strips won first place at the eighth annual K.C. O'Shaughnessy Competition and Showcase held on campus Feb. 21.
Read about the competition.


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Editor: Molly Goaley
(269) 387-5928

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