Greg Hudson, B.B.A.'03

Illuminating Integrity (and Entertainment) through Digital Media

Greg Hudson, B.B.A.'03, jumped at the opportunity to try something new after graduating from the Haworth College of Business and moved to Washington, D.C. to start his career. After a few years working at an architectural firm and NBC Universal, he saw an opportunity at the Council of Better Business Bureaus and landed his current job as digital media manager, where he leads the development and implementation of their digital communications and maintains the Bureau’s reputation online. Through these new media efforts, he also strives to increase awareness of the Better Business Bureau among a younger demographic.

Hudson works to increase the volume, quality and diversity of web content, which includes social networking, blogs, mobile platforms, and other web-based communication vehicles. His goal is to deliver that content to new audiences in order to “illuminate integrity and expose fraud in the marketplace.” What are the advantages of these new web-based media? “Digital communication is a cost-effective way for businesses to reach a new demographic, increase sales leads and participate in customer engagement,” says Hudson. “It also allows all businesses to be active in maintaining their brand reputation and, should an unfortunate incident happen, perform damage control.”

This is just the tip of the iceberg. Many companies, including the Better Business Bureau, are seeing positive results from digital communication, and because of its low-cost and efficient nature, Hudson predicts the trend will continue to grow.

Working for the Better Business Bureau has not only helped Hudson expand his career prospects, but it has also made him conscious of ethical behavior both in his professional and personal life, “It makes me more aware of the importance of doing what's right and setting an example in all I do,” he remarks.

In addition to his full-time career, Hudson also manages DCAfterFive, an online entertainment guide, covering arts, news, entertainment and dining in Washington, D.C. This idea sprang from a similar website he started while attending WMU. A few years later and in a larger metropolitan area, Hudson finds this site much more challenging to manage due to the “online clutter” of similar material. How has he addressed this challenge? As any esteemed marketing professional would, he quickly stepped up his marketing campaigns and is enjoying his success working in the entertainment scene.