Except as noted, all standards are applicable to all relevant activities sanctioned by or funded by Western Michigan University, in part or whole.

WMU has a vested, legal interest in the use of its name, symbols and registered marks. Among the shared values for the University's web presence are several that speak to the importance of standards, including, "Consistency is the most important factor in ease of navigation and effective communication."

Requests for exemption from any electronic communication policy or standard, except those prescribed by law, may be made by contacting the director of electronic communication in the Office of Marketing and Strategic Communications.