February 2020 Newsletter

February 2020 NEWSLETTER

Pictured are Sarah Obermeyer and Ryan Demas
WMU most victorious university in national competition's history

Two sales students competed in the State Farm Marketing and Sales Competition at the University of Central Missouri during the fall semester, with one taking top honors in the customer service role-play category. This victory brings WMU's student winnings to over $40,000 in the past eight years of competition, making it the most successful university in the event's history.
Read about the victory.

Pictured are the digital marketing students.
Students claim top spot in national digital marketing competition

A team of Business Broncos placed first in a digital marketing case competition and also claimed a category award for Best Research in the inaugural Purdue Northwest Digital Marketing Competition. 
Read about the competition. 

Pictured are Tindol and Buxton.
Undergraduates present research at international conference

Undergraduate students Blake Tindol and Brandon Buxton recently got the rare experience of presenting research at the Conference on Health IT and Analytics in Washington, D.C. The students presented research they collaborated on with Dr. Utkarsh Shrivastava, assistant professor of business information systems.
Read about the projects.

Pictured is Frank Gambino.
Frank Gambino: More than 36 years of teaching, industry connections and impact

As passionate as ever about the food and consumer package goods marketing program, Dr. Frank Gambino looks forward to his retirement transition and passing the baton to the strong team who will lead the program in the future.
Read about his impact.

Pictured is Crane.
Helping students and alumni become stars in their industries

From hosting students at his company to providing case studies for supply chain courses, William Crane, B.B.A.'06, radiates Bronco pride in all he does.
Read about his volunteer connection.

Pictured is Tom Kelly.
Lean Six Sigma certification offered

Tom Kelly, instructor of supply chain, shares his experience on the benefits of Lean Six Sigma certification courses, which the Haworth College of Business will begin offering in the spring.
Read about the certification.

 

To suggest a story please contact:

Editor: Molly Goaley
molly.goaley@wmich.edu
(269) 387-5928

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