Educational Leadership, Research and Technology

Evaluation, Measurement and Research –– Master of Arts

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Overview

You will build the knowledge and skills to evaluate programs, measure outcomes and conduct meaningful research through the Master of Arts in Evaluation, Measurement and Research at Western Michigan University. Designed for future evaluators, researchers, data analysts, educators and professionals in schools, non-profits, government agencies and other organizations, the program prepares you to use evidence to support better decisions and stronger programs. You will study research design, measurement theory, data analysis and evidence-based decision-making while learning how to apply these tools in real-world settings. With in-person, online and flexible hybrid options, you can choose the format that fits your schedule and learning style. Online students can fully participate in classes through HyFlex technology, joining seamlessly alongside students on campus. Whether you want to advance educational initiatives, shape public policy, improve organizational effectiveness or lead research projects, EMR prepares you for dynamic careers where evaluation and data-driven insight make an impact.

Meet Najat

Dr. Najat Elgeberi, a Fulbright Fellow and WMU alumna, advances community impact through program evaluation as an Assistant Professor at University of Nevada, Reno.

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Frequently asked questions

What will you gain?

World-Renowned Program: WMU’s EMR program is the oldest graduate program in evaluation in the world, with a rich legacy of excellence.
Interdisciplinary Learning: Students from all colleges on campus collaborate and learn together, bringing diverse perspectives to every project.
Expert Faculty: Learn from nationally and internationally recognized faculty who are passionate about teaching and cutting-edge research.
Hands-On Skills: Gain mastery of evaluation theory, methods, and practical skills to design, lead, and deliver high-impact evaluations.
Strong Social Science Foundation: Build expertise in qualitative and quantitative research, measurement, and data-driven decision-making.
Applied Experience: Participate in real-world evaluations and grant-funded research projects, bridging classroom learning with professional practice.
Career-Ready Training: Develop the knowledge, skills, and competencies needed for careers in evaluation, research, or academia.

What is the coursework and curriculum like?

In the EMR Master’s program, students engage in a rigorous blend of foundational theory, applied methods, and advanced analytical skills. Coursework covers the principles of evaluation, measurement, and research design, providing students with the tools to assess programs, policies, and educational initiatives. Students gain expertise in both quantitative and qualitative methods, including survey design, data analytics, and contemporary research trends, while also exploring mixed methods and advanced statistical approaches. Courses emphasize hands-on, applied learning, preparing students to collect, analyze, and interpret data in real-world contexts. A culminating Capstone Project allows students to integrate their knowledge into a comprehensive, advisor-guided research artifact. In addition, students select elective courses—either from EMR advanced offerings or the broader university curriculum—tailored to their professional goals and research interests.

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What are the admissions requirements?

To learn about admission requirements, please visit the Graduate College's webpage.

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Can I download the EMR graduate student handbook?

Download student handbook

How much will it cost me and is there any funding?